Social Media Do's & Don'ts

Social Media Do’s

  1. Cultivate friendships
  2. Promote yourself, then your business – if culture allows it
  3. Participate regularly
  4. Repeat names
  5. Look for opportunities to help
  6. Use conversational tone
  7. Employ correct spelling & grammar
  8. Include http:// for a link
  9. Be authentic, friendly, & interesting
  10. Ask open-ended questions
  11. Mind your manners
  12. Be sociable
  13. Use URL shorteners
  14. Research groups/blogs where you can post a comment and a link back to your blog

Social Media Don’ts

  1. Blatantly advertise
  2. Say things you don’t want repeated
  3. Be narcissistic – no one likes a ‘me’ person
  4. Be confrontational or controversial
  5. Swear or cuss
  6. Use ALL CAPS
  7. Talk about religion, sex and politics
  8. Drop the ball – always follow up!

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The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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