Social Media in Search

In the company’s November whitepaper, which looks at the landscape of natural search, 360i purports that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand. In fact, “77% of YouTube(), Twitter() and Facebook() listings that appeared for brand searches were controlled by a party other than the marketer.”

via Social Media in Search: User-Created Content Dominates the Brand Message [Stats].

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