The Social Networking report includes the latest data on the social phenomenon that is changing the face of communications today. A remarkable 45% of online Canadians report visiting social networking sites weekly, up from 35% a year ago. The main topics covered in this report include:
Social networking behaviour,
Attitudes towards social networking marketing communications,
Use of professional social networking sites, and
Participation in online social activities.
The Social Networking results come from the Ipsos Canadian Inter@ctive Reid Report – the longest running and most comprehensive study on Canadians and the Internet. We are now offering the 2012 report for purchase. From now until November 15, get a 15% discount on a two-year subscription.