Although there are many definitions of social selling, similar to how Tim Hughes @Timothy_Hughes and Adam Gray @agsocialmedia of DLA Ignite definite it…
“Using your presence and behavior on Social Media to build influence,
make connections, grow relationships and trust, which leads to
conversation and commercial interaction.”
I love how they explain it further by urging us to imagine…
How about if I said, I can take you to a place where all your prospects hang out, would you go?
I can pick you up in the car tomorrow and you can hang out there, having conversations with them.
When you arrived, what would you do?
Grab a coffee and go up to the first one and start a conversation? Of course you would.
Or would you walk in and say “buy my stuff, because we are great”. Of course you wouldn’t, as somebody would call security.
That’s the difference. Selling on social is …… social. You have conversations with people.
and focus on strategy by asking two questions:
- How many leads / meetings / conversations will I get from this post / blog / activity?
- How much revenue / EBITDA (earnings before interest, taxes, depreciation, and amortization) am I getting as a business?
Has your company switched to social selling yet?
The Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling.
WORK WITH SUE