Underrated social skill: The ability to say sorry

digital marketing netiquette

digital marketing netiquetteWhen I was a child and did something wrong, my parents told me to say sorry. When I went to school and upset someone I was told to say sorry there too. Why is it that some people have such a hard time saying it I wonder?

I’ve had lots of practice over the years, and the luxury of world-class training on customer service which I recommend for anyone who wants to go far, especially if you own and operate a business.

Why invest tons into sales and marketing to get customers, yet fail to train your team on the basics of keeping them, or how dealing with a customer complaint? It’s like putting air into a tire with a hole in it. Although customer training I was blessed to have was costly, a simple google search will bring you up to speed in minutes like this blog post by Bill Hogg 5 Golden Rules for Handling Customer Complaints which sums it up succinctly.

There is no excuse for bad customer service in today’s day and age, and no end to the reach of an unsatisfied customers’ tongue.

The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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