Do you have a system to Win Back Customers?

What is your customer retention and referral incentive strategy?
What is your customer retention and referral incentive strategy?
Kudos to Hive.co for their blog post about winback campaigns. They write…

though customers may not open a particular email, 45% of customers will read subsequent emails. This is the goal of a winback campaign – to send a series of emails that are likely to re-engage leads that are falling off.

They’ve done a great job of explaining a hole in a lot of people’s digital marketing campaigns — attrition, and I’m working on my winback strategy now!