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Facebook Introducing More Ways for Businesses to Drive Offline Outcomes

Facebook Facebook Business announced in their blog yesterday that… Businesses can now build custom audiences from their offline conversion event sets comprised of people who have previously purchased offline. These new types of audiences enable businesses to dynamically re-engage shoppers based on their interactions through offline channels such as stores or call centers. For example, […]

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Facebook Policies & Standards

If you’re using Facebook for business, it’s best to take a bit of time to understand Facebook’s Rules and Regulations and Policies e.g. Payment Terms Platform Page: How third-party applications / Facebook Connect accesses and uses your data Facebook Platform Policies: Re applications, including Connect sites. Advertising Policies Self-Serve Ad Interface Terms: Promotions Guidelines: Contests, sweepstakes

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