By SHERRY HINMAN, Special to Sun Media “You’ve got to be where people are looking.” That’s one of the primary reasons for businesses to have a website, according to Sue Sutcliffe, owner/manager of AWEBthatWORKS.com, a company that has been offering Internet marketing products since 1993. “A website gives your company more credibility and a professional
2009 — Art of Transition Event gets Honourable Mention in both the “Business Development-Marketing Utilizing Technology” and “Social Media” categories The Tourism Manager of The Regional Municipality of Durham was in a bind. It was 2008 and an economic downturn announcement had stopped commerce dead. Kerri King pitched Roger Anderson on allowing her to launch
Create an email that you use exclusively for social media. Track success Filter/do social media communication once/day Take action/update database/delete Plan to communicate. Blog regularly Be interesting Optimize your feeds Be where your customers are. Survey your customers Setup presence on most popular social media spaces Automate with feed from your blog and supplement where appropriate