According to GoodTherapy…
The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed.
First noticed in the early 1900s by Russian psychiatrist and psychologist Bluma Wulfovna Zeigarnik and leveraged in marketing:
- Generating effective headlines or teasers in the news industry
- Creating attention-grabbing trailers in the movie industry
- Using cliffhangers in the production of serialized books or television shows
- Designing multiple and interrelated quests in the gaming
How are you leveraging the Zeigarnik Effect in your marketing?