Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. via Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles.
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Understanding the link between Facebook ads and offline sales can help marketers determine the value of past campaigns and create more effective campaigns in the future. Retailers can now measure offline sales driven by their Custom Audiences campaigns. For more information on this, read Retailers Using Custom Audiences Can Now Measure Offline Sales or ask AWEBthatWORKS.