CANADIAN DIGITAL MARKETING TRAINING
Seminars, Workshops and Webinars
Sue Sutcliffe in an internet pioneer who comes well recommended. Her passion for innovative and strategic marketing shine through every training experience, leaving audiences feeling energized and empowered.
- BUSINESS E-MARKETING 101
Discover what social media is, who uses it today, how to build and manage effective social media campaign in 30 minutes a day or less, as well as ‘netiquette’. Participants identify key objectives and gaps, create a social media marketing plan, an engaging content marketing plan, and strategies to track success. Day two is perfect for website virgins who want to learn the five essential ingredients of a successful web campaign, how to save time and money creating their first website, and create a well-designed website that will attract and serve customers 24 hours a day, seven days a week. Day three is all about learning how to position personal and business brands on social media giants Facebook and LinkedIn, find and connect with like-minded people and leverage groups and events, and other business building tips and tricks. (21 hours)
- DIGITAL MARKETING STRATEGY MADE SIMPLE!
This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. (1-hour lecture, 2-hour workshop)
- #ONLINEPOWER COACHING
#OnlinePower is a live online marketing program that employers Small Businesses to increase sales, make more money and best monetize the Internet.
- E-COMMERCE MADE EASY!
Competition isn’t just from local stores. Sue Sutcliffe exposes the impact technology and e-commerce has on local businesses and highlights solutions to keep businesses competitive. Learn how to make money while you sleep. (1-hour lecture)
- SEARCHING THE INTERNET
How to Find What You’re Looking for Fast — Participants learn where and how to search, which search engines are best, tips and tricks. (1-hour lecture, 2-4 hour workshop)
- WHAT MAKES PEOPLE CLICK AND CONVERT
Smart marketers understand that content marketing is a smart and economical way to create awareness, build credibility and ultimately profits, but if you’re like most, you’re frustrated by how difficult it is to get people to click and convert in this digital age. In this interactive training session, you will discover; how to get your content noticed by the right eyes, how to discover content your ideal prospects will find valuable, and the key elements of an effective sales page. By the end of this workshop, you’ll understand; why your current content marketing plans are delivering mediocre results, three critical things you need to master, to increase the number of times people click and convert, and what you need to do to increase conversion and ROI from your content marketing efforts.
- CREATING A WEB PRESENCE
Perfect for website virgins who want to learn the five essential ingredients of a successful web campaign, and how to save time and money creating their first website. (1-hour lecture)
- 10 CARDINAL SINS OF WEBSITE DESIGN
Although there is a trend to do-it-yourself websites, it’s important to find out what you don’t know. A well-designed website can attract and serve customers 24 hours a day, seven days a week. A poorly-designed website sends people to your competitors who are only one click away. (1-hour lecture)
- WORDPRESS BUILD YOUR OWN WEBSITE/BLOG
Build Your Own WordPress website/blog training workshops are ideal for the do-it-yourselfer who wants to learn everything they need to know to build and update their own WordPress website or blog in one week. (3-4 hour hands-on workshop)
- WORDPRESS WEBSITE/BLOG MANAGER TRAINING
WordPress website/blog management training workshops are ideal for the do-it-yourselfer who has a WordPress website, knows the basics, and wants to ensure best-practices are followed such as taking off-site backups. (2-hour hands-on workshop)
- WORDPRESS WEBSITE/BLOG OPTIMIZATION TRAINING
WordPress website/blog optimization training workshops are ideal for anyone who publishes WordPress website pages or posts and needs to learn how to optimize it for users, search engines, social media and success tracking. (2-hour hands-on workshop)
- WORDPRESS WEBSITE/BLOG BUILDING RETREAT
You know you need a website. Perhaps you already have a website. Lots of small businesses do. But when you’re first starting out it’s hard to know how to do it right, so many entrepreneurs are left with sites that are outdated and poorly optimized. If that’s you, then don’t worry. This weekend retreat is going to show you how you can create a beautiful website and even make it easy to maintain and update, so you can proudly point your prospects to your site and say, “Connect with me here!” (2-days)
SOCIAL MEDIA MARKETING
- 31 WAYS TO BUILD AUTHORITY WITH SOCIAL MEDIA
Baskin Robbins has 31 flavours of ice cream and Sue Sutcliffe has 31+ methods to help you dominate the world of social media. She will share with you her thoughts on how to master your online interactions for professional development. (1-hour lecture)
- 4 STEPS TO SOCIAL MEDIA SUCCESS
Learn Sue Sutcliffe’s proprietary system that allows you to grow your business in 1/2 hour a day or less. Learn; what social media is, who uses social media today, 4 essential steps to building and managing your social media success and social media do’s and don’ts. (4-hour lecture)
- BLOGGING FOR DOLLARS
Blogs can easily link to your website and all your social media spaces for potentially higher visibility, Google rankings and sales. Learn the do’s and don’ts for your blog strategy. See examples of business blogs, learn why they’re successful, and the 7 essential steps to strategic blogging. (1-2-hour lecture)
- CONTENT CREATION MADE SIMPLE
Is social media costing you money? Is your competition stealing your headlines? Are you engaging your customers and prospects regularly? Participants prepare a one-year social media plan. (1-hour lecture, 1/2 day workshop)
- GRAPHIC DESIGN ON A DIME
Full of practical advice for non-graphic designers responsible for publishing on websites, blogs, and social media spaces. Learn; quick and easy ways to create appealing graphics, where to find free images and photography, copyright basics every publisher needs to know, how to optimize images so they download quick and tools and techniques. (2-3 hour lecture)
- SOCIAL NETWORKING ONLINE AND OFF
Networking is more than a race to see who hands out the most business cards. How you cultivate your network directly impacts your success in business. Learn where to network, how and why, networking do’s and don’ts, how to follow up, tips and tricks and “netiquette” for online networking. (2-hour lecture, 4-hour workshop)
- SOCIAL MEDIA STRATEGY MADE SIMPLE
This interactive session is for anyone who is or is planning to embark on a social media marketing campaign. Sue walks you through developing a social media marketing plan. Learn to; identify your key objectives and gaps, develop a content marketing plan that will engage your target market(s), create strategies to track your success and make more money from existing customers, find new customers and bring back old customers. Learn our proprietary social media system that grows your business in 1/2 hour a day or less. (1-hour lecture, 2-hour workshop)
SOCIAL MEDIA BOOTCAMPS
Social Media Bootcamps are ideal for the do-it-yourselfer who wants to learn how to build a social media presence and add this valuable marketing skill to their resumé.