A Complete List of 2021 Canadian Holidays & Special Days

Since the holidays you need to plan your content around don’t change, why don’t you (or your graphic designer) batch prepare your posts in advance? Not only will this be less stressful and save you time and money, but your readers will also appreciate the consistency and look forward to your content. JANUARY 2021 January … Continue reading “A Complete List of 2021 Canadian Holidays & Special Days”

6 Steps to Telling Your Sustainable Business Story on Social Media

Patagonia sells quality, sustainable outdoor equipment and clothing, including everything from fishing waders to moisture-wicking underwear. Their products are made to last long enough to become hand-me-downs or they’re made out of materials that can be recycled. Even Patagonia’s buildings are designed to make the least environmental impact, and manufacturing processes are constantly refined to … Continue reading “6 Steps to Telling Your Sustainable Business Story on Social Media”

#DominateTheDigital — Add Visual Appeal & Attract More Eyeballs with Emojis!

🛒👩‍🏫📈🔖🖥️🤑💲🏷️🕸️🗣️📣 #socialmediathatworks#emojis captivate & humanize our messages https://t.co/uFiHemkcDD — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) November 18, 2019 YOUTUBE PEOPLE NATURE FOOD TRAVEL ACTIVITIES OBJECTS SYMBOLS Here are my go-to emoji links: Get Emoji – ✂️ Copy and 📋 Paste Emoji 👍 No apps required EmojiCopy – A clean and searchable emoji keyboard delivered over the web. Our mobile-friendly web app features a simple, … Continue reading “#DominateTheDigital — Add Visual Appeal & Attract More Eyeballs with Emojis!”

Social Media Marketing World (March 1-3, 2020) San Diego, CA

Want to keep ahead of your competitors? Need to master a social platform? Struggling to measure your ROI? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips … Continue reading “Social Media Marketing World (March 1-3, 2020) San Diego, CA”

Time to change your Canva Password!

Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”

People have less concentration that a goldfish?

It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”

Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]

On August 13th I chatted with Sandra Centorino of #RealWomenGoLive fame on #MarketingMondays@1pm. Sandra Centorino is the owner and CEO of Say it International, a benefit corporation whose mission is to teach and inspire women in business to use LIVE video. Sandra’s signature program (see below) teaches women everything about going live on Facebook and … Continue reading “Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]”

Grammar: The 13 Million Dollar Comma

Every time I survey people about what makes a website suck, grammar always comes up in the top 10.  Typically approximately 50% of the people say that they would not deal with a company if they spotted GRAMMAR ERRORS on their website. Would YOU? Whether you would or would not, one thing is very clear. … Continue reading “Grammar: The 13 Million Dollar Comma”

Frequently asked Questions about Content Management Systems (CMS)

What is a CMS? A CMS (Content Management System) is a software application that is used to create and manage digital content — your website (WCM) or enterprise content management (ECM). What CMS is best? For websites and blogs, 66% of the world uses WordPress. What CMS does a website use? CMSdetect.com Is there a … Continue reading “Frequently asked Questions about Content Management Systems (CMS)”


BEFORE hitting the ‘publish’ button, it’s critical that you proofread your post for the following things: [_] SPELLING [_] GRAMMAR [_] FLOW [_] TONE [_] STYLE CONSISTENCY [_] JARGON [_] POSITIONING [_] IMAGERY [_] ATTRIBUTIONS [_] LINKS [_] CALL TO ACTION (CTA) Did you know that March 8th is Proofreading Day? Why not invest in … Continue reading “SUE’S PRE-PUBLISH CHECKLIST”

Social Media Editorial Calendar

4 REASONS YOU SHOULD CREATE A SOCIAL MEDIA EDITORIAL CALENDAR Save time & money Facilitate collaboration Recycle/Repurpose Content Improve Quality PLACES TO GET CONTENT INSPIRATION What’s trending on Twitter National Calendar Sprout Social’s Hashtag Calendar CalendarLabs.com Wave Social Media Calendar EDITORIAL CALENDAR TOOLS Google Calendar WordPress Editorial Calendar Plugins: WordPress Editorial Calendar Plugin Edit Flow

What is a blog?

A blog is a website that is made up of a series of individual posts by one or many authors. Similar to a diary or journal, but electronic, searchable and often providing the ability for people to add a comment or share.