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Category: CONTENT MARKETING
A Complete List of 2021 Canadian Holidays & Special Days
Since the holidays you need to plan your content around don’t change, why don’t you (or your graphic designer) batch prepare your posts in advance? Not only will this be less stressful and save you time and money, but your readers will also appreciate the consistency and look forward to your content. JANUARY 2021 January … Continue reading “A Complete List of 2021 Canadian Holidays & Special Days”
6 Steps to Telling Your Sustainable Business Story on Social Media
Patagonia sells quality, sustainable outdoor equipment and clothing, including everything from fishing waders to moisture-wicking underwear. Their products are made to last long enough to become hand-me-downs or they’re made out of materials that can be recycled. Even Patagonia’s buildings are designed to make the least environmental impact, and manufacturing processes are constantly refined to … Continue reading “6 Steps to Telling Your Sustainable Business Story on Social Media”
#DominateTheDigital — Add Visual Appeal & Attract More Eyeballs with Emojis!
🛒👩🏫📈🔖🖥️🤑💲🏷️🕸️🗣️📣 #socialmediathatworks#emojis captivate & humanize our messages https://t.co/uFiHemkcDD — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) November 18, 2019 YOUTUBE PEOPLE NATURE FOOD TRAVEL ACTIVITIES OBJECTS SYMBOLS Here are my go-to emoji links: Get Emoji – ✂️ Copy and 📋 Paste Emoji 👍 No apps required EmojiCopy – A clean and searchable emoji keyboard delivered over the web. Our mobile-friendly web app features a simple, … Continue reading “#DominateTheDigital — Add Visual Appeal & Attract More Eyeballs with Emojis!”
Batch Preparing Your Holiday Posts Saves Time and Money! #DominateTheDigital
Social Media Marketing World (March 1-3, 2020) San Diego, CA
Want to keep ahead of your competitors? Need to master a social platform? Struggling to measure your ROI? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips … Continue reading “Social Media Marketing World (March 1-3, 2020) San Diego, CA”
No One Wants to Be Sold!
People don’t trust advertisers anymore. Why should they when all advertisers claim their solution and service are best?
3rd party endorsements — when posted — offer ‘social proof’ and are far more believable. Would you agree?
This website removed the background from my photo seconds — WOWZA!
Simply type in the URL of a picture or upload one and voila! www.remove.bg
Time to change your Canva Password!
Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”
People have less concentration that a goldfish?
It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”
Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]
On August 13th I chatted with Sandra Centorino of #RealWomenGoLive fame on #MarketingMondays@1pm. Sandra Centorino is the owner and CEO of Say it International, a benefit corporation whose mission is to teach and inspire women in business to use LIVE video. Sandra’s signature program (see below) teaches women everything about going live on Facebook and … Continue reading “Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]”
Grammar: The 13 Million Dollar Comma
Every time I survey people about what makes a website suck, grammar always comes up in the top 10. Typically approximately 50% of the people say that they would not deal with a company if they spotted GRAMMAR ERRORS on their website. Would YOU? Whether you would or would not, one thing is very clear. … Continue reading “Grammar: The 13 Million Dollar Comma”
Writing Resources
Words, once they are printed, have a life of their own. Carol Burnett Whenever possible, it’s always best to hire a professional editor to review your writing, however when time and budget does not allow, there are many online writing resources you can utilize to help you. Here are some of my favourites: Spelling Oxford … Continue reading “Writing Resources”
Frequently asked Questions about Content Management Systems (CMS)
What is a CMS? A CMS (Content Management System) is a software application that is used to create and manage digital content — your website (WCM) or enterprise content management (ECM). What CMS is best? For websites and blogs, 66% of the world uses WordPress. What CMS does a website use? CMSdetect.com Is there a … Continue reading “Frequently asked Questions about Content Management Systems (CMS)”
SUE’S PRE-PUBLISH CHECKLIST
BEFORE hitting the ‘publish’ button, it’s critical that you proofread your post for the following things: [_] SPELLING [_] GRAMMAR [_] FLOW [_] TONE [_] STYLE CONSISTENCY [_] JARGON [_] POSITIONING [_] IMAGERY [_] ATTRIBUTIONS [_] LINKS [_] CALL TO ACTION (CTA) Did you know that March 8th is Proofreading Day? Why not invest in … Continue reading “SUE’S PRE-PUBLISH CHECKLIST”
Social Media Editorial Calendar
4 REASONS YOU SHOULD CREATE A SOCIAL MEDIA EDITORIAL CALENDAR Save time & money Facilitate collaboration Recycle/Repurpose Content Improve Quality PLACES TO GET CONTENT INSPIRATION What’s trending on Twitter National Calendar Sprout Social’s Hashtag Calendar CalendarLabs.com Wave Social Media Calendar EDITORIAL CALENDAR TOOLS Google Calendar WordPress Editorial Calendar Plugins: WordPress Editorial Calendar Plugin Edit Flow
Viral Marketing Top Trends
It’s often very difficult to be creative when you’ve got a lot of things to deal with in the business, but viral marketing strategies aren’t patented or copyright and anyone is free to use ideas that other companies have tried and tested and apply and modify them to their own business model. Here then is … Continue reading “Viral Marketing Top Trends”
What is a blog?
A blog is a website that is made up of a series of individual posts by one or many authors. Similar to a diary or journal, but electronic, searchable and often providing the ability for people to add a comment or share.
My 11 Favourite Quotes About Relevance
“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” ~Unknown “The size of your audience matters, but only if you are building a relevant audience.” ~Ian Cleary “Speak to your audience in their language about what’s in their heart.” ~Jonathan Lister “Create relevance, not awareness.” ~Steve Jobs “The … Continue reading “My 11 Favourite Quotes About Relevance”
CTAs (Calls to Action) because if you want the business, you need to ask.
Simply asking people to share a post is often the most effective call to action CTA for Facebook posts by brands, according to a recent report from TrackMaven. via Ayaz Nanji is a digital strategy and content consultant’s MarketingProfs Article. Here’s an infographic on creating more engagement with calls to actions too!
