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Social Reciprocity: The Science of Giving
The need to reciprocate is hard wired into our brain and it should be a part of every marketing strategy.
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) refers to the characteristics of the ideal organization or company that your business aims to serve. Defining your ICP is crucial as it enables you to focus your sales and marketing efforts on prospects that are most likely to benefit from your products or services. By defining your ICP,