May is Kindness Month.
LEARN MORE www.RestoringKindnessCanada.ca
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Strategic Planning
Social Reciprocity: The Science of Giving
The need to reciprocate is hard wired into our brain and it should be a part of every marketing strategy.
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Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) refers to the characteristics of the ideal organization or company that your business aims to serve. Defining your ICP is crucial as it enables you to focus your sales and marketing efforts on prospects that are most likely to benefit from your products or services. By defining your ICP,
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Are you living your life by design?
Once upon a time a friend phoned up offering me a complimentary session on creating a business plan. I was honoured of course, and love learning, but my business plan was done so I declined. My friend then explained that sales had not been great, and speaker wanted to go ahead but they feared it
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Time for a fresh start?
I hope the storm we had did not mess with your holiday plans too much and that you’re all healthy, happy and enjoying this wonderful time of the year. For those who aren’t, I completely understand. This was the first year I struggled with the season. I lost my Dad and so many others I
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Does your marketing strategy leverage the Zeigarnik Effect?
According to GoodTherapy… The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed. First noticed in the early 1900s by Russian psychiatrist and psychologist Bluma Wulfovna Zeigarnik and leveraged in marketing: Generating effective headlines or teasers in the news
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5 rules for winning with automated marketing
5 rules for winning with automated marketing authored by Nicolas Darveau-Garneau, Adam Deif talks about winning with authomated marketing by asking five powerful questions: Optimize for growth instead of efficiency Are you trying to make as much money as possible from your ad investment or is your current KPI and measurement system holding you back?
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Need To Make More Money?
If you haven’t read the book “Cashflow Quadrant” I strongly suggest you do. This video will give you an overview of the concept…
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AWARD MARKETING
Awards are a great way to build authority, so I created this post to capture those awards I hear of like this one… CanadianSME National Business Awards Where else can we win awards? Please add your name to the comments below: With suggestions of other awards Canadian business owners could enter To find out when
SALES FUNNELS: What every Small Business Owner Needs To Know 🧲
A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or
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