Making digital marketing profitable since 1995
The need to reciprocate is hard wired into our brain and it should be a part of every marketing strategy.
An Ideal Customer Profile (ICP) refers to the characteristics of the ideal organization or company that your business aims to serve. Defining your ICP is crucial as it enables you to focus your sales and marketing efforts on prospects that are most likely to benefit from your products or services. By defining your ICP, … Continue reading “Ideal Customer Profile (ICP)”
Once upon a time a friend phoned up offering me a complimentary session on creating a business plan. I was honoured of course, and love learning, but my business plan was done so I declined. My friend then explained that sales had not been great, and speaker wanted to go ahead but they feared it … Continue reading “Are you living your life by design?”
I hope the storm we had did not mess with your holiday plans too much and that you’re all healthy, happy and enjoying this wonderful time of the year. For those who aren’t, I completely understand. This was the first year I struggled with the season. I lost my Dad and so many others I … Continue reading “Time for a fresh start?”
According to GoodTherapy… The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed. First noticed in the early 1900s by Russian psychiatrist and psychologist Bluma Wulfovna Zeigarnik and leveraged in marketing: Generating effective headlines or teasers in the news … Continue reading “Does your marketing strategy leverage the Zeigarnik Effect?”
5 rules for winning with automated marketing authored by Nicolas Darveau-Garneau, Adam Deif talks about winning with authomated marketing by asking five powerful questions: Optimize for growth instead of efficiency Are you trying to make as much money as possible from your ad investment or is your current KPI and measurement system holding you back? … Continue reading “5 rules for winning with automated marketing”
If you haven’t read the book “Cashflow Quadrant” I strongly suggest you do. This video will give you an overview of the concept…
Awards are a great way to build authority, so I created this post to capture those awards I hear of like this one… CanadianSME National Business Awards Where else can we win awards? Please add your name to the comments below: With suggestions of other awards Canadian business owners could enter To find out when … Continue reading “AWARD MARKETING”
A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or … Continue reading “SALES FUNNELS: What every Small Business Owner Needs To Know 🧲”
What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”
There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”
A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”
Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”
A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was … Continue reading “Licence Plates are a great way to generate traffic! #101freeways”
Increasing the number and quality of inbound links to a website increases search engine rankings so it’s a strategy every digital marketer should employ. Here are some resources to help you create a strong Link Building Strategy: Moz Ahrefs Yoast Search Engine Journal If you know of a good link building resource that should be … Continue reading “Link Building”
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”
Hashtags are great way for your content to be discovered on the various social media websites such as Twitter (where they originated), Facebook, LinkedIn, Instagram, etc. What is a Hashtag? A word or phrase is called a hashtag when it’s typed with the pound symbol (#) in front of it. When you (or anyone) clicks … Continue reading “HASHTAGS”
View this post on Instagram BIG THANKS to @meridiancreditunion @uoit for a very insightful workshop about #blockchain and the latest in #blockchaintechnology and tour. Very interesting stuff and good to hear experts like Marc Lijour, Fran Karsh and Chinmay Jain weigh in on this topic. What is #bitcoin? Bitcoin is a distributed ledger and one … Continue reading “BLOCKCHAIN”
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”
It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”
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