What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as […]
10 Ways to Turn Customers into Ambassadors Read More »
There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power
10 Ways to Turn Customers into Ambassadors Read More »
A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google
16 A/B Testing Tools Read More »
Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the
Best Practices to Make Your eCommerce Store User-Friendly #StartupChats Read More »
A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was
Licence Plates are a great way to generate traffic! #101freeways Read More »
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting
Tips to Optimize your eCommerce Operations Read More »
Hashtags are great way for your content to be discovered on the various social media websites such as Twitter (where they originated), Facebook, LinkedIn, Instagram, etc. What is a Hashtag? A word or phrase is called a hashtag when it’s typed with the pound symbol (#) in front of it. When you (or anyone) clicks
View this post on Instagram BIG THANKS to @meridiancreditunion @uoit for a very insightful workshop about #blockchain and the latest in #blockchaintechnology and tour. Very interesting stuff and good to hear experts like Marc Lijour, Fran Karsh and Chinmay Jain weigh in on this topic. What is #bitcoin? Bitcoin is a distributed ledger and one
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of
What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce Read More »
It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly
11 Questions Answered About Customer Success Strategies Online and Offline Read More »