Once upon a time a friend phoned up offering me a complimentary session on creating a business plan. I was honoured of course, and love learning, but my business plan was done so I declined. My friend then explained that sales had not been great, and speaker wanted to go ahead but they feared it […]
I hope the storm we had did not mess with your holiday plans too much and that you’re all healthy, happy and enjoying this wonderful time of the year. For those who aren’t, I completely understand. This was the first year I struggled with the season. I lost my Dad and so many others I
According to GoodTherapy… The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed. First noticed in the early 1900s by Russian psychiatrist and psychologist Bluma Wulfovna Zeigarnik and leveraged in marketing: Generating effective headlines or teasers in the news