Category: Strategic Planning
Digital Marketing Strategy Made Simple
This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic … Continue reading “Digital Marketing Strategy Made Simple”
Top eCommerce and Online Payment Processing Tips
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”
Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.
What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?
US Retail ECommerce Sales (4th QUARTER 2018)
4th Quarter 2018 Report is out!
Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!
I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when he called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have to … Continue reading “Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!”
BUSINESS NETWORKING TIPS [VIDEO 26m:13s]
I could talk for days about business networking because it’s one of my favourite marketing tactics and one that so many don’t get or leverage properly. If you’d like to learn everything I know about business networking or have me teach your sales team, schedule a one-to-one session with me via my website or give … Continue reading “BUSINESS NETWORKING TIPS [VIDEO 26m:13s]”
Mary Meeker’s 2018 internet trends report
Increase the reviews you get on your Google My Business page, by giving your customers a direct link.
How do get a direct link to your Google My Business Page in Four Easy Steps! Go to the Google Places API Type your company name in the search box provided, and when it comes up, select it. Copy your Place ID which will appear in the bubble that contains your name. Your url will … Continue reading “Increase the reviews you get on your Google My Business page, by giving your customers a direct link.”
What is your ideal Customer or User Persona?
Customer persona or user personas are terms marketers use to describe a fictional character they’ve created to represent an ideal target for a particular product or service they’re trying to market and assist in the creation of the customer-centred design. Personas are created with data we know about relevant users. For example: For my coaching/consultation … Continue reading “What is your ideal Customer or User Persona?”
Do you have a system to Win Back Customers?
Kudos to Hive.co for their blog post about winback campaigns. They write… though customers may not open a particular email, 45% of customers will read subsequent emails. This is the goal of a winback campaign – to send a series of emails that are likely to re-engage leads that are falling off. They’ve done a … Continue reading “Do you have a system to Win Back Customers?”
4 Things You Must Understand To Succeed in Business
One of the most fatal marketing and sales mistakes I see people make, is being hard to deal with. These people inevitably close their doors blaming a bad market or a bad deal but at the end of the day it’s because they don’t understand or practice ‘top drawer’ customer service e.g. When someone is … Continue reading “4 Things You Must Understand To Succeed in Business”
How are you bringing more value to your customers than anyone else?
“The most important social media success metric is the number of relevant conversations you start/have.”
How many conversations do YOU need to have?
Internet Search Tools 🔎
How to Find What You’re Looking for Fast — Participants learn where and how to search, which search engines are best, tips and tricks. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic marketing shine through every seminar, workshop and webinar experience, leaving audiences feeling energized and … Continue reading “Internet Search Tools 🔎”
You cannot improve what you do not measure.
MARKETING 101: Rejection Strategy
How many times a day have you avoided calling and closing a prospect or customer because you’re scared of rejection? Successful sales people know that rejection is a brutal yet essential part of the sales process and have developed a rejection strategy that works for them which includes ensuring that: Lists are made (so it’s easy to … Continue reading “MARKETING 101: Rejection Strategy”
What is Sales Automation Software?
Sales automation tools are an essential in your digital toolkit, reduces time and errors, and is the perfect ending to your sales funnel. SALES AUTOMATION TOOLS HubSpot Sales Lead Pages Mail Munch Outreach Sales Force InfusionSoft Pardot LeadExec Autopilot SEARCH GOOGLE FOR SALES AUTOMATION TOOLS
What is your customer retention and referral incentive strategy?
Referrals are the lifeblood of most small businesses. Not only is the cost to convert greatly reduced, if you’re dilligent about weeding out bad clients, you get more of the kind you like, less of those you don’t and reduce the pain, cost and dangers of dealing with the wrong kind of client. What is … Continue reading “What is your customer retention and referral incentive strategy?”
Keywords: A Guide To Developing Winning Keyword Strategies
Make a game plan Keywords are words and phrases people enter to find information on the Internet. They influence how often and how high your web site appears in search engine results. Your goal is to score higher rankings, so choose your keywords with care. Think, plan and research; it’s worth the time to strategically … Continue reading “Keywords: A Guide To Developing Winning Keyword Strategies”
“ONLINE POWER WEB & SOCIAL MEDIA MARKETING COACHING…best money I have spent!” ~Nancy Hutchinson, Decks Out Back
I have the nicest clients and LOVE my job, but have to say it’s even sweeter when someone gives you a shout out on social media like this… Nancy Hutchinson (Decks Out Back) writes… I have been trying to get GMan’s Logo for Decks Out Back to fit into the profile box, and was stuck. … Continue reading ““ONLINE POWER WEB & SOCIAL MEDIA MARKETING COACHING…best money I have spent!” ~Nancy Hutchinson, Decks Out Back”
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