Category: eCommerce
Why it’s more important than ever to buy products of Canada #shopathomecanada
Canadians have a unique opportunity to make a strong impact by choosing to buy ‘Products of Canada. By focusing on local products, we support our economy, foster job creation, and enhance sustainability.
Canadian Retailers Need To Innovate
Most Canadian retailers did not embrace websites when the the Internet allowed websites for businesses in 1995 because they wanted people to come to their store, and most did. We launched the first online shopping mall in Canada certified by the Royal Bank of Canada in late nineties, and retailers still chose not to innovate, … Continue reading “Canadian Retailers Need To Innovate”
Mobile Dominance: What the Latest Online Shopping Survey Means for Your Small Business
As a researcher and writer deeply invested in the digital landscape, I couldn’t wait to share some fascinating insights from a recent Amazon online shopping survey. This data isn’t just numbers; it’s a roadmap for small business owners looking to thrive in today’s market. Mobile is King (and Queen!) The most striking revelation? Mobile apps … Continue reading “Mobile Dominance: What the Latest Online Shopping Survey Means for Your Small Business”
Learn to Pitch Like a Pro!
Are you tired of struggling to close deals and generate the revenue you deserve? Join Forbes Riley Sunday and unlock the secrets to closing faster, generating more money, and mastering the art of the introduction.
The Future of Retail?
Walk in, pick out what you want, and walk out with “Just Walk Out” technology
The Best Salespeople in 2021 Did These 5 Things Well, According to Data
Click here to read this article and visit the sales leaders to see what else you can learn from the way they have their profiles set up e.g. their linkedin banners.
Virtual Worlds: The Metaverse and Business
Mike Stelzner interviews Cathy Hackl who urges businesses to buy land, build in the metaverse and metaverse commerce, if they serve clients who spend time in it. So many great nuggets and suggest you read Social Media Examiner’s notes for their great wrap of what was shared here. What is metaverse commerce? In addition to … Continue reading “Virtual Worlds: The Metaverse and Business”
Are you preparing for seasonal marketing & shopping
Kudos to Google for publishing their 6-part 2022 Retail Marketing Guide. Pre-pandemic the bulk of money Canadians spend on Christmas was on Black Friday / Cyber Sunday but if you believe the stats it’s going to be even earlier this year. Are you ready Canadian Retailers?
Merrill Lynch Bans Cold Calls
In shift for program that dates back to 1945, Merrill Lynch’s recruits will now be directed to use internal referrals and LinkedIn messages to prospect for new clients. Merrill on Monday rolled out a revamped adviser-training program that prohibits participants from cold calling and directs would-be brokers to use internal referrals or LinkedIn messages to … Continue reading “Merrill Lynch Bans Cold Calls”
How to Increase Online Purchases and Lower Your Rate of Abandoned Carts
I was honoured to serve as expert on twitter chat about increasing online purchases and lowering rate of abandoned carts. The event had 20 contributors and 17.05 million impressions. The Wakelet with all answers can be found here or scroll down for my answers to the questions below. How has eCommerce changed the way entrepreneurs … Continue reading “How to Increase Online Purchases and Lower Your Rate of Abandoned Carts”
Best Practices to Make Your eCommerce Store User-Friendly #StartupChats
Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”
Amazon generates five times more web traffic than Walmart As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing
As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.
Tips to Optimize your eCommerce Operations
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”
What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”
Top eCommerce and Online Payment Processing Tips
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”
US Retail ECommerce Sales (4th QUARTER 2018)
4th Quarter 2018 Report is out!
Global eCommerce Trends (2019)
Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”
How To Keep Your eCommerce Business Competitive
Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “How To Keep Your eCommerce Business Competitive”
Why Sue Sutcliffe?
150+ testimonials making Digital Marketing Profitable since 1995 Launched the first online shopping mall certified by RBC, Canada Impressive and diverse customer base most sectors first website (1995) first online mall in Canada certified by Royal Bank of Canada shortly there after
86% of Canadians are shopping for something at any given time period and in up to five different categories
Sara Kleinberg, Head of Ads Research and Insights at Google shared some stellar Canadian e-Commerce statistics in her recent post: 86% of Canadians are shopping for something at any given time period and in up to five different categories. More than half of Canadian shoppers say they started their shopping online. Nearly 9 out of … Continue reading “86% of Canadians are shopping for something at any given time period and in up to five different categories”
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