AEDI (Accessible, Equity, Diversity, Inclusion)

What is inclusive marketing

Is your marketing inclusive?

This marketer is on a journey to be an inclusive marketer, which I believe needs to start by educating myself and understanding the stereotypes around: Age Asian Americans Black people Indigenous people Latinos / Latinx LGBTQ+ people Disabled people Plus-size people Socioeconomic status Trans / Gender expansive U.S. Veterans Women that exist today. Although it

Is your marketing inclusive? Read More »

accessibility

6 Reasons Why Every Marketing Professional Needs to Create Accessible Content

In today’s digital world, it’s more important than ever for businesses and marketers to ensure that their online content is accessible to everyone, including people with disabilities. In fact, making content accessible is not only a legal and business imperative, it’s also a social responsibility. Here are six reasons why marketers should make content accessible:

6 Reasons Why Every Marketing Professional Needs to Create Accessible Content Read More »

lgbt+ tourism sector

Is your business market-ready for LGBT+ travellers?

Diversity and inclusion are not only the right thing to do/be, I believe both are critical to our economy, so I was glad to see CGLCC’s website had online training. Initially I signed up for Navigating LGBT+ Diversity and Inclusion which was excellent and I highly recommend. Today I signed up for Travel Market-Ready Seminars

Is your business market-ready for LGBT+ travellers? Read More »

Black Lives Matter

Death, Systemic Racism & Another Humongous Security Breech :(

As a Canadian tweets abound regarding Pro-Trump Mob, I’ve got to say, I’m 100% with Ahmed Ali @MrAhmednurAli who wrote… As Canadians, we shouldn't be smug. What's happening in the US Capital could easily happen in Ottawa. White supremacy and white supremacists call Canada home too. — Ahmed Ali (@MrAhmednurAli) January 6, 2021 Although I

Death, Systemic Racism & Another Humongous Security Breech :( Read More »