SUE SUTCLIFFE

10 Smart Questions to Ask Before Hiring a Digital Marketing Consultant

Before hiring a digital marketing consultant, make sure you’re asking the right questions. This guide outlines 10 smart questions to help you assess expertise, fit, strategy, and make an informed choice and get the ROI your business deserves —whether you’re in Toronto, Scarborough, or anywhere in the GTA.

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Cyber Monday: a busy day for online retailers and part of your digital marketing strategy, right?

Held on the Monday immediately following Black Friday, Cyber Monday is the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving and Christmas. Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their

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