Curriculum Vitae

Sue Sutcliffe

Sue Sutcliffe is a highly recommended marketing professional that works with businesses who want to increase sales, grow engaged customer bases, and improve cash flow. She’s been doing just that since 1993, and she’d love to help you!

CORE COMPETENCIES
  • WEB & SOCIAL MEDIA MARKETING
    Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels
  • EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
    Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships
  • HIGH IMPACT PRESENTATION & TRAINING
    Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
  • CREATIVE THINKER/PROBLEM SOLVER
    Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled
  • COMPUTER/TECHNICAL PROWESS
    Proficient with most popular word processing, spreadsheet and presentation applications, web publishing tools/languages, and web analytics/reporting tools
  • PROJECT MANAGEMENT
    Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets
  • STRATEGIC MARKETING COMMUNICATION
    25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking
  • DIGITAL COMMUNICATION MASTERY
    From planning & developing innovative digital marketing campaigns, to writing & editing web content, graphic design, to building online communities and measuring results


EXPERIENCE
2005-present
A WEB THAT WORKS

Vice President of Sales & Marketing
Lead a talented team of Internet professionals in developing a one-stop digital marketing shop which thrived due to repeat business and referrals.
✔ Manage daily operations, and plans the use of materials and human resources
✔ Oversee the planning, development, and execution of all marketing and advertising initiatives, winning numerous campaign awards.
✔ Develop and manage a diverse and talented team of 30+ digital marketing professionals
✔ Track and report on 1000+ website, blog, intranet, extranet and social media marketing campaigns. Strategic planning to ensure that ROI was maximized.
✔ Quality Assurance Tests to ensure websites are optimized to be accessibility (AODA), responsive, mobile friendy, etc.
✔ Research, purchase and implement major technology requirements such as new web servers, operating systems & applications
✔ Organize and manage all aspects of high-impact training experiences
✔ Ensure key messaging was distributed across channels and to targeted audiences to meet or exceed sales objectives
✔ Develop customer loyalty and referral programs
✔ Prospect for B2B and B2C clients and on-board more than 2,000 businesses across 75% of business sectors.
✔ Project manage technology updates (new web servers, operating systems, applications) and run regular quality assurance tests (accessibility, responsiveness, mobile friendly).
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Heather DelRosario

If you are looking for a professional who knows website and social media marketing strategy, then look no further. Sue's accomplishments speak for themselves. She has been a pioneer in this space and will help you get the results you need.

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Louise Thibert

Over the years I have dealt with Sue on many fronts. Always passionate, always wanting to give the best service possible. Sue brings years of experience to the table and is able to use that experience and knowledge to bolster your company's presence. Sue built the company's first website many years ago, maintained it, promoted it, sold us! She is probably one of the most dedicated people I know that works hard to deliver on her promises. I personally have taken the Bootcamp with Sue, and it is very intense and fast paced. Over the course of two days you learn what it takes to run an efficient social media campaign that keeps you top of everyone's mind. Would I recommend Sue? Without hesitation!

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Dana Jackson

Sue Sutcliffe is an icon in Durham Region's creative online community . It doesn’t matter what business you are in, when it comes to social media, Sue can benefit you. Always a joy to work with and alongside. As a professional, experienced social media marketer, Sue is always sharing advice, tips, answers, and entertainment via every media imaginable – blogs, video, Twitter, and Facebook. Everyone in the local media community appreciates her insight and knowledge of effective social networking.

Keep up the great work, Sue!

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Tom Bonanno

Sue was always able to produce high quality work at a reasonable rate, on time and on budget.

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Roy St. John

Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights. Our web presence gives us top ranking because Sue continually developes SEO strategies that work. She's also fun to have around with a quick wit and a keen eye for who needs what!

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Heather O'Connor

Sue and her team designed my website, taking it from an unformed idea in my head to far more than I ever hoped. She and her team shepherded this very-new-to-web client through the design process painlessly and professionally. I know much more about the web now, and would still choose her ten times out of ten.

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Bill Hogg

Sue and her team made some key changes to my website that were strategically sound, cost effective and delivered on-time and on-budget. I have already had positive feedback on the changes. Woo-Hoo!

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Scott Weatherall

Sue's business acumen is matched only by her charm and wit. She is an exceptional web designer/strategist with a dynamic knowledge base and a ability to deliver to her clients. Her knowledge of the internet and her personal experiences are invaluable to any organization aiming to do more with their webs. I had the pleasure of working with Sue on the Durham Home & Small Business Association -- Sue's attention to detail combined with her web -abilities assisted the organization a great deal to launch its first real web site and promote the organization to its 100 plus members at the time. Sue provided a communication link and a networking capability that was not available before her arrival into the DHSBA.

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April Tsui

I had the pleasure of working with Sue to launch Durham Region's first social media pilot project. Creative, enthusiastic and dedicated, Sue is a true expert in her field. We would not have been able to take the leap into Web 2.0 without Sue's expertise.

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Andrew Johnston

Sue Sutcliffe is a true professional. In working with Sue it was apparent that both she and her staff have one thing they worked towards, that is finding the best product and service to meet theirs client’s needs for the best value.

1992-present
THE WEB COACH

Digital Marketer, Strategist, Technologist, Trainer and Consultant
Assists diverse client base spanning most sectors to strategically develop, manage and increase their return on investment from their digital marketing campaigns.
✔ Counsels diverse 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies
✔ Develops strategic digital marketing plans
✔ Works with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increases operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Creates content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
✔ Prioritizes & co-ordinates multiple projects, stakeholders, timelines, and budgets
✔ Research, analysis, and marketing planning to brand development, design and growth hacking
✔ Helps, leads, collaborates and develops strong long-term relationships & effective partnerships
✔ Organizes and manages all aspects of stakeholder training experiences to achieve long-term results
✔ Creates community through the development of networking events and socials.
✔ Delivers a client-centred focus on sales and project fulfillment.
✔ Troubleshoots and problem solve drawing from hands-on knowledge of technology.
✔ Collaborates with teams, manages clients, works independently, reports to multiple project heads, and takes initiative in appropriate manners.
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Neil Andersen

It was amazing how much valuable advice Sue provided in our first consultation. Her insights gave us much to reflect and act upon and her encouragement and offers of further support helped us feel that significant improvements were manageable.
Many many thanks!!

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Nancy Hutchinson

I have been trying to get Logo for Decks Out Back​ to fit into the profile box, and was stuck. Well, this may be a small thing, but was frustrating me. Thank you Sue Sutcliffe​ at #awebthatworks for helping me with this. It may be no sweat off your back, but I was having one difficult time. Anyone looking to boost their Social Media platforms for business, you need to chat with Sue Sutcliffe. She is putting on a workshop for ONLINE POWER WEB & SOCIAL MEDIA MARKETING COACHING...best money I have spent!

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Don Reist

Sue is a true professional in the area of social media. In addition she is outstanding trainer and speaker. Recently, I had a brainstorming session with Sue. My objective was to access Sue's considerable knowledge in the area of marketing and promotion in order to successfully launch my new undertaking. Sue did not disappoint. She provided a multitude of excellent ideas. She also recommended several good resources. I feel very confident that with Sue's guidance I will be able to maximize the benefits that the WEB and social media have to offer.

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Jamie Frendo-Cumbo

I met Sue through OSEB, a government-funded program for new start-up business owners. First as a speaker, then as a contact, and then again as a coach, Sue has proved extremely knowledgeable, and very helpful in her insights regarding social media, and the murky morass we all call marketing. She is friendly, practical, direct, and quite obviously, very resourceful. I would recommend her in similar capacities to anyone who would listen.

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Sandy Brittain

Sue is one of those really rare individuals who truly does think outside the box and is able to communicate her creative ideas clearly even for those of us who do not understand social media well.

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Sandy Terry

Sue is a high performance, effective and organized leader who effectively delivers what she promises, when she promises it - and always with a smile.

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Yi Dan (Sabrina) Ding

I strongly recommend Sue Sutcliffe and her #OnlinePower classes. I didn't know so much could be done about online marketing and content sharing, and how many marketing mistakes I'm actually making. With better online marketing and networking, my law practice grew steadily from March to now, with April being my best month so far! Here's to more hard work and business growth with Sue.

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Nancy and Garth Hutchinson

I have taken many of your workshops, and you always manage to to surpass my expectations. The last course I had the privilege enrolling in was #OnlinePower providing me with strategies on a variety of social media sites. You were instrumental in helping me understand the best results on Facebook, LinkedIn, Instagram, You Tube and the knowledge you have on the many other social media platforms, blows me away. As the behind the scenes of Decks Out Back, you provided me with the tools to help grow our business and get our personalities out there in the social media world. Your teaching ability makes it easy to understand. Please continue to be awesome in your field Sue, as you have so much to offer and worth every penny. Thank you so much Sue Sutcliffe.... you make a difference in our business.

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Lee-Anne Moore

Huge shout out and thank you to Sue Sutcliffe for an interactive, and outstandingly informative marketing seminar!! Looking forward to the next seven weeks!

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Heather DelRosario

If you've been wanting to get training/coaching around web and social, I highly recommend Sue Sutcliffe. She's been doing web for over 20 years ... and her knowledge is immense. Check out her #OnlinePower web and social media program!

1992-1995
FAMILY TRUST / FAMILY REALTY

Assistant Marketing Manager
Graphic Designer
Webmaster
Responsible for the design and implementation of corporate brand, website, intranet and all marketing materials.
✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)
family-recommendations

1989-1992
W. FRANK REAL ESTATE LTD.

Assistant to Marketing Manager
Desktop Publisher
Graphic Designer
Assisted marketing director in developing and implementing marketing plans, and effectively marketed 300+ real estate agents and home builders.
✔ Pioneered one of the first desktop publishing departments and recycling programs in Durham Region
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Steven Frank

Sue - you have come a long way since setting up the desktop publishing and marketing side of W. Frank Real Estate with me so many years ago to become a true internet pioneer. In a world where it feels like the trolls have been winning, you shared the secrets of using social media to re-evaluate and endorse the concepts of authenticity and human decency.

OTHER EXPERIENCE, AWARDS & ACHIEVEMENTS
  • 2016 — Dominate The Digital — Durham Region’s first Digital Marketing Conference
  • 2016 — Ajax/Pickering Board of Trade “Eco‐Business Certificate”
  • 2010 — Accessibility Professionals of Ontario “Customer Service for the Disabled”
  • 2008 — Durham Home & Small Business Association “Lifetime Membership”
  • 2007 — Shopaware: “Superstar” local business wins first annual ShopAware
  • 2003 — Durham Home & Small Business Association “Betty Penny Award”
  • 1998 — Greater Oshawa Chamber of Commerce Business of the Year Nominee
  • 1996 — First Online Shopping Mall In Canada To Be Certified Secure by the Royal Bank
  • 1996 — Website Design Awards from Yahoo!, Netscape & Web Side Story
  • 1997 — Durham Home & Small Business Association “Business of the Year Award”
  • 1994 — Registered my first domain name and started developing my first website
  • 2009-present – Teach “Business E-Marketing 101” for Fleming College
  • 2005-2016 Taught “Creating a Web Presence” and “Social Media 101” for Province of Ontario’s Self Employment Benefits Program (OSEB) facilitated by Essential Communications
  • 1995–present Served on boards and volunteer in my communities I serve.
  • 1995-2005 Taught “Creating a Web Presence” for Province of Ontario’s Self Employment Assistant Program (SEA) facilitated by Newport Training Group
  • Evolved code as the Internet was forming, creating the foundation that all digital and online marketing plans are based
  • Amongst the first 10 Webmasters in Canada developing over 1000 websites


SUE IS A LIFELONG LEARNER

DIGITAL MEDIA

 
  • Digital Communication and Media/Multimedia
    Internet (Since 1993)
  • Web Design & Development
    Onramp
  • Designing With Desktop Publishing
    Business & Professional Research Institute

LEADERSHIP

 
  • Self Employment Business Program
    Newport Training Group
  • Administrative Practices
    Centennial College
  • Organizational Development Program
    Durham College
  • Management Development Program
    Seneca College

MISCELLANEOUS

 
  • Verbal Aikido: Pure Communications Mastery
    EQC Communications Inc.
  • Customer Service: Front Line Solutions
    Selling Sense Training & Consulting
  • Emergency First Aid
    St. John Ambulance


Author Picture
Heather DelRosario

If you are looking for a professional who knows website and social media marketing strategy, then look no further. Sue's accomplishments speak for themselves. She has been a pioneer in this space and will help you get the results you need.

Author Picture
Louise Thibert

Over the years I have dealt with Sue on many fronts. Always passionate, always wanting to give the best service possible. Sue brings years of experience to the table and is able to use that experience and knowledge to bolster your company's presence. Sue built the company's first website many years ago, maintained it, promoted it, sold us! She is probably one of the most dedicated people I know that works hard to deliver on her promises. I personally have taken the Bootcamp with Sue, and it is very intense and fast paced. Over the course of two days you learn what it takes to run an efficient social media campaign that keeps you top of everyone's mind. Would I recommend Sue? Without hesitation!

Author Picture
Steven Frank

Sue - you have come a long way since setting up the desktop publishing and marketing side of W. Frank Real Estate with me so many years ago to become a true internet pioneer. In a world where it feels like the trolls have been winning, you shared the secrets of using social media to re-evaluate and endorse the concepts of authenticity and human decency.

Author Picture
Jamie Johnston

I first met Sue at Family Realty when I was President. Sue was always keenly interested in doing more than 'just the job'. Through her initiatives, we were the first realty network on the Internet in 1993! Sue is creative and tackles every job with 110% effort. You could not ask for a better team player!

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Danielle Tjalsma

Sue Sutcliffe is one of the most dedicated and diligent people I have ever worked with. We worked as a team on a daily basis developing corporate marketing and advertising programs. Sue was focused on continually improving and upgrading her desktop publishing craft. A creative thinker, Sue was always up for a challenge Her positive outlook on life and in business was a definite asset to the company.

Author Picture
Andrew Johnston

Sue Sutcliffe is a true professional. In working with Sue it was apparent that both she and her staff have one thing they worked towards, that is finding the best product and service to meet theirs client’s needs for the best value.

Author Picture
April Tsui

I had the pleasure of working with Sue to launch Durham Region's first social media pilot project. Creative, enthusiastic and dedicated, Sue is a true expert in her field. We would not have been able to take the leap into Web 2.0 without Sue's expertise.

Author Picture
Scott Weatherall

Sue's business acumen is matched only by her charm and wit. She is an exceptional web designer/strategist with a dynamic knowledge base and a ability to deliver to her clients. Her knowledge of the internet and her personal experiences are invaluable to any organization aiming to do more with their webs. I had the pleasure of working with Sue on the Durham Home & Small Business Association -- Sue's attention to detail combined with her web -abilities assisted the organization a great deal to launch its first real web site and promote the organization to its 100 plus members at the time. Sue provided a communication link and a networking capability that was not available before her arrival into the DHSBA.

Author Picture
Bill Hogg

Sue and her team made some key changes to my website that were strategically sound, cost effective and delivered on-time and on-budget. I have already had positive feedback on the changes. Woo-Hoo!

Author Picture
Heather O'Connor

Sue and her team designed my website, taking it from an unformed idea in my head to far more than I ever hoped. She and her team shepherded this very-new-to-web client through the design process painlessly and professionally. I know much more about the web now, and would still choose her ten times out of ten.

Author Picture
Roy St. John

Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights. Our web presence gives us top ranking because Sue continually developes SEO strategies that work. She's also fun to have around with a quick wit and a keen eye for who needs what!

Author Picture
Tom Bonanno

Sue was always able to produce high quality work at a reasonable rate, on time and on budget.

Author Picture
Dana Jackson

Sue Sutcliffe is an icon in Durham Region's creative online community . It doesn’t matter what business you are in, when it comes to social media, Sue can benefit you. Always a joy to work with and alongside. As a professional, experienced social media marketer, Sue is always sharing advice, tips, answers, and entertainment via every media imaginable – blogs, video, Twitter, and Facebook. Everyone in the local media community appreciates her insight and knowledge of effective social networking.

Keep up the great work, Sue!

OVER 100 REVIEWS