Sue Sutcliffe is a highly-recommended
Sales & Marketing Maven and Digital Trainer
✔ 25 years experience BOOSTING online presence and digital sales
✔ Creates, executes and manages ROI-building marketing strategies
✔ Organizes high-impact training experiences, speaks at conferences and facilitates engaging workshops
✔ Researches, analyses, and marketing planning to brand development, design and growth hacking
✔ Creates and optimizes websites, from intranets and extranets to popular social media channels such as Facebook, LinkedIn, Twitter, etc.
✔ Increases operational efficiencies through the design and implementation of systems
✔ Creates client-centred content, from planning to writing and editing web content to graphic design
✔ Builds engaging communities and develops strong long-term relationships & effective partnerships
✔ Troubleshoots and problem solve drawing from hands-on knowledge of technology.
✔ Prioritizes & co-ordinates multiple projects, stakeholders, timelines, and budgets
2005-2016 | MARKETING & SALES MANAGER
Developed and managed a talented team of 30+ digital marketing professionals in developing a one-stop digital marketing shop which thrived due to repeat business and referrals.
✔ Created, executed and managed marketing strategies
✔ Managed daily operations and planned the use of materials and human resources
✔ Oversaw the planning, development and maximization of 1000+ marketing and advertising initiatives and won numerous awards
✔ Quality tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements
✔ Organized and managed all aspects of high-impact training experiences
✔ Developed customer loyalty and referral programs
✔ Prospected for B2B and B2C clients
✔ On-boarded more than 2,000 businesses across 75% of business sectors.
1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER
Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies
✔ Developed strategic digital marketing plans
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.
1992-1995 | FAMILY TRUST / FAMILY REALTY
Responsible for the design and implementation of three corporate brands, website, intranet and all marketing materials.
✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)
Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels
EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships
HIGH IMPACT PRESENTATION & TRAINING
Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
CREATIVE THINKER/PROBLEM SOLVER
Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled
PROJECT / PEOPLE MANAGEMENT
Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets
STRATEGIC MARKETING COMMUNICATION
25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking
- BROWSERS — Google Chrome, Microsoft Edge & Internet Explorer, Firefox
- COLLABORATION — Slack, Trello
- EMAIL — Microsoft Outlook, Gmail
- EMAIL MARKETING — Mailchimp, Constant Contact
- GRAPHIC DESIGN — Adobe Illustrator, Indesign & Photoshop
- MEDIA APPS — Adobe Spark, Canva, WordSwag
- PRESENTATION — Microsoft Powerpoint, Google Slides
- SALES — Maximizer, Act, Microsoft Dynamics 365
- SOCIAL MEDIA MARKETING — A/B Testing, Buffer, Google Analytics, Hootsuite
- SOFTWARE SUITES — Microsoft Office, GSuite & Open Office
- SPREADSHEETS — Microsoft Excel, Google Sheets
- VIDEO — Adobe Premier (learning), Appear In, Camtasia, GotoMeeting, Windows Movie Maker, YouTube, Zoom, Skype
- WEBSITES — WordPress, W3C, HTML, CSS, SEO, SEM, Google Analytics, Quality Testing Tools
- WORD PROCESSING — Microsoft Word & Google Docs
EDUCATION & TRAINING
Web Design & Development (Since 1993) | Digital Communication and Media/Multimedia
Designing With Desktop Publishing | Administrative Practices | Organizational Development Program
Management Development Program | Customer Service: Front Line Solutions
Moving to a Million Sales Training | Verbal Aikido Communications Mastery | Blue Umbrella Training
Accessibility Professionals of Ontario’s “Customer Service for the Disabled”
AWARDS & ACCOMPLISHMENTS
- One of the first 10 website designers in Canada
- Website Design Awards from Yahoo!, Netscape, Web Side Story & more
- The first to create a certified secure and safe online shopping mall in Canada
- A frontrunner who created the Ontario college curriculum that trained many of today’s top marketing and advertising executives