Sue Sutcliffe’s Curriculum Vitae

Sue Sutcliffe Portrait Picture

 

Sue Sutcliffe is a highly-recommended
Sales & Marketing Maven and Digital Trainer

✔ 25 years experience BOOSTING online presence and digital sales
✔ Creates, executes and manages ROI-building marketing strategies
✔ Organizes high-impact training experiences, speaks at conferences and facilitates engaging workshops
✔ Researches, analyses, and marketing planning to brand development, design and growth hacking
✔ Creates and optimizes websites, from intranets and extranets to popular social media channels such as Facebook, LinkedIn, Twitter, etc.
✔ Increases operational efficiencies through the design and implementation of systems
✔ Creates client-centred content, from planning to writing and editing web content to graphic design
✔ Builds engaging communities and develops strong long-term relationships & effective partnerships
✔ Troubleshoots and problem solve drawing from hands-on knowledge of technology.
✔ Prioritizes & co-ordinates multiple projects, stakeholders, timelines, and budgets

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Roy St. John

Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights.

2005-2016 | MARKETING & SALES MANAGER

Developed and managed a talented team of 30+ digital marketing professionals in developing a one-stop digital marketing shop which thrived due to repeat business and referrals.

✔ Created, executed and managed marketing strategies
✔ Managed daily operations and planned the use of materials and human resources
✔ Oversaw the planning, development and maximization of 1000+ marketing and advertising initiatives and won numerous awards
✔ Quality tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements
✔ Organized and managed all aspects of high-impact training experiences
✔ Developed customer loyalty and referral programs
✔ Prospected for B2B and B2C clients
✔ On-boarded more than 2,000 businesses across 75% of business sectors.

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April Tsui

I had the pleasure of working with Sue to launch Durham Region's first social media pilot project. Creative, enthusiastic and dedicated, Sue is a true expert in her field. We would not have been able to take the leap into Web 2.0 without Sue's expertise.

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Louise Thibert

Sue brings years of experience to the table and is able to use that experience and knowledge to bolster your company's presence. Sue built the company's first website many years ago, maintained it, promoted it, sold us! She is probably one of the most dedicated people I know that works hard to deliver on her promises.

 

1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER

Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies

✔ Developed strategic digital marketing plans
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.

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Heather DelRosario

If you are looking for a professional who knows website and social media marketing strategy, then look no further. Sue's accomplishments speak for themselves. She has been a pioneer in this space and will help you get the results you need.

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Scott Weatherall

Sue's business acumen is matched only by her charm and wit. She is an exceptional web designer/strategist with a dynamic knowledge base and an ability to deliver to her clients. Her knowledge of the internet and her personal experiences are invaluable to any organization aiming to do more with their websites.

1992-1995 | FAMILY TRUST / FAMILY REALTY

Responsible for the design and implementation of three corporate brands, website, intranet and all marketing materials.

✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)

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Jamie Johnston

I first met Sue at Family Realty when I was President. Sue was always keenly interested in doing more than 'just the job'. Through her initiatives, we were the first realty network on the Internet in 1993! Sue is creative and tackles every job with 110% effort. You could not ask for a better team player!

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Danielle Tjalsma

Sue Sutcliffe is one of the most dedicated and diligent people I have ever worked with. We worked as a team on a daily basis developing corporate marketing and advertising programs. Sue was focused on continually improving and upgrading her desktop publishing craft. A creative thinker, Sue was always up for a challenge Her positive outlook on life and in business was a definite asset to the company.

CORE COMPETENCIES
WEB & SOCIAL MEDIA MARKETING
Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels
EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships
HIGH IMPACT PRESENTATION & TRAINING
Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
CREATIVE THINKER/PROBLEM SOLVER
Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled
PROJECT / PEOPLE MANAGEMENT
Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets
STRATEGIC MARKETING COMMUNICATION
25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking

COMPUTER/SOFTWARE PROFICIENCY

  • BROWSERS — Google Chrome, Microsoft Edge & Internet Explorer, Firefox
  • COLLABORATION — Slack, Trello
  • EMAIL — Microsoft Outlook, Gmail
  • EMAIL MARKETING — Mailchimp, Constant Contact
  • GRAPHIC DESIGN — Adobe Illustrator, Indesign & Photoshop
  • MEDIA APPS — Adobe Spark, Canva, WordSwag
  • PRESENTATION — Microsoft Powerpoint, Google Slides
  • SALES — Maximizer, Act, Microsoft Dynamics 365
  • SOCIAL MEDIA MARKETING — A/B Testing, Buffer, Google Analytics, Hootsuite
  • SOFTWARE SUITES — Microsoft Office, GSuite & Open Office
  • SPREADSHEETS — Microsoft Excel, Google Sheets
  • VIDEO — Adobe Premier (learning), Appear In, Camtasia, GotoMeeting, Windows Movie Maker, YouTube, Zoom, Skype
  • WEBSITES — WordPress, W3C, HTML, CSS, SEO, SEM, Google Analytics, Quality Testing Tools
  • WORD PROCESSING — Microsoft Word & Google Docs

100+ TESTIMONIALS

EDUCATION & TRAINING

MARKETING

  • Digital Communication and Media/Multimedia
    Internet (Since 1993)
  • Web Design & Development
    Onramp
  • Designing With Desktop Publishing
    Business & Professional Research Institute

LEADERSHIP

  • Self Employment Business Program
    Newport Training Group
  • Administrative Practices
    Centennial College
  • Organizational Development Program
    Durham College
  • Management Development Program
    Seneca College

MISCELLANEOUS

  • Blue Umbrella Training
  • Moving to a Million
    Sales Training
  • Verbal Aikido:
    Pure Communications Mastery
  • Customer Service:
    Front Line Solutions
  • Emergency First Aid
    St. John Ambulance

AWARDS & ACCOMPLISHMENTS

1000s of WEBSITES