Search Archives — SUE SUTCLIFFE

AI (Artificial intelligence) is the ability of a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.

7 Actions Digital Marketers Need To Take Right Now to Stay Visible in the Age of AI

AI is on track to replace SEO AI tools like ChatGPT, Gemini, and Perplexity are rapidly transforming how we discover content online, so now, in addition to SEO, it’s critical that marketers pay attention to AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) or risk being invisible in AI-powered summaries How to Stay Visible […]

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PPC Automation: When & How To Use It

#BusinessBreakthru, ?, Advertising & Promotion, SEO

Search Engine Journal (SEJ) just published an article titled “The Future of PPC Automation: 8 Key Takeaways” discusses the evolving landscape of pay-per-click (PPC) advertising and the increasing role of automation in streamlining PPC campaign management. The author highlights eight key takeaways from a panel discussion with industry experts. These takeaways include the growing importance

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Alexa Site Audit

SEO

Improve your SEO. Get in-depth analysis on up to 10,000 pages of your site via Alexa Internet – Site Tools.

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Google to start blocking mixed content (insecure http:// subresources on https:// pages) by default

Google, SEO

Major news released on Google’s Security blog “No More Mixed Messages About HTTPS” which notified us that sites that use insecure resources e.g. resources that lead back to http websites rather than https (otherwise known as Mixed Content) will be blocked by Chrome. Is your website affected? #AskTheWebCoach

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6 Free Keyword Tools Every Canadian Marketer Needs To Know

SEO

Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner —

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GOOGLE: How are YOU ranking these days?

Advertising & Promotion, Branding, Google, SEO

If you’re serious about coming up at the top of Google Search Results or becoming a sought after webmaster, you need to subscribe to Google’s Official Google Webmaster Central Blog. In today’s post they talk about Panda and 23 things they consider would make a site ‘rank’ higher including four (4) that make utilizing the services

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Keywords

SEO

There are two ways to get on page one of Google. You can optimize pages and posts on your website and blog for keywords (SEO) in hopes you’ll come organically for free and/or you can run a Google Adwords Campaign (PPC). If you can place on page one of google with SEO (Search Engine Optimization)

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Every Page Should Have An Effective Title

SEO

Google, Yahoo and MSN also support the title tag and place a lot of importance on keywords that appear inside it. Write a descriptive and convincing HTML title that appeals to the audience. Don’t use all CAPS in your title. Limit your title to about 80 characters.

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