Category: Websites
Global Accessibility Awareness Day
Global Accessibility Awareness Day (GAAD) takes place around the world on the third Thursday of May!
6 Reasons Why Every Marketing Professional Needs to Create Accessible Content
In today’s digital world, it’s more important than ever for businesses and marketers to ensure that their online content is accessible to everyone, including people with disabilities. In fact, making content accessible is not only a legal and business imperative, it’s also a social responsibility. Here are six reasons why marketers should make content accessible: … Continue reading “6 Reasons Why Every Marketing Professional Needs to Create Accessible Content”
Does your website follow SEO best practices?
Brian Harnish, I love SEO recently posted “50 Questions You Must Ask to Evaluate the Quality of Your Website” and I highly recommend it if you’re looking to improve rankings and traffic and get a web that works. SEO is acronym for Search Engine Optimization which is critical digital marketing strategy because as the name … Continue reading “Does your website follow SEO best practices?”
What are the essential elements that every website must have?
A1A website must have what ideal prospects wants, no matter what stage of the buyers journey they are at@ciranews #startupchats https://t.co/j7Fpy5AVVq — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
Does every business require a website?
A2Every business needs a website!@ciranews #startupchats https://t.co/BIbKHv8Dif pic.twitter.com/jQJcYg62JR — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
What questions should entrepreneurs ask when building their website?
A3When building a website ask:-WHO am I talking to-WHAT do they want (all stages of buyers journey)-WHERE do they look when they have a problem, are looking for solutions or ready to buy-WHY should they choose you?-HOW will you engage them.@ciranews #startupchats https://t.co/VmEBsEekWX — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
What is the importance of a value proposition to a website?
A4An effective website needs to clearly and succinctly communicate your value proposition — without scrolling or clicking — to reinforce to your ideal target that they are in the right space right now!@ciranews #startupchats https://t.co/zNt2ZakRje — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
What are some of the tools and technologies you’d recommend to young entrepreneurs to help build their websites?
A5@WordPress is the best CMS (Content Management Software) for most websites, is what the professionals use, and powers 66% of the websites today. @ciranews #startupchats https://t.co/g0ItOHTPwM — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
What are some of the biggest mistakes that most entrepreneurs make when building a website?
A6The biggest mistake I see entrepreneurs make when creating a website is doing it themselves. Although I teach people to create their own website, it is a specialty & area where expertise adds so much, even for professionals. Even authors have editors.@ciranews #startupchats https://t.co/5zkUdtlKa1 — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
What is the best method to calculate the value of your website?
A7As with anything what you measure grows, so it's critical to establish key performance indicators for your website.@ciranews #startupchats https://t.co/jySjXu7UJm pic.twitter.com/hPdYBpAYMn — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
How do you manage and keep track of what goes on your website 24/7?
A7Anyone can create their own website today but when budget allows, it's always best to hire a professional, and ideally a professional who aligns with other professionals because the days of one person knowing it all are long gone. @ciranews #startupchats https://t.co/jrmbft1655 — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
Have you seen any stellar examples of a business website?
A9You don't have to go far for stellar examples of great business websites… @Google @Amazon @eBay @YouTube @Twitter @EltonJohn (he does everything well) and I'd like to say mine, but you know the story about the cobber's kids shoes 🙁@ciranews #startupchats https://t.co/zp7IaxB36H — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020
What security solutions should you consider for a website?
A10#cybercrime is on the rise and security a major factor for users of website & a Google ranking factor. As such it's critical to ensure your website is secured by a certificate and if you're not sure how to choose a good one, ask your hosting company. @ciranews #startupchats https://t.co/hs21ZRG5Xx — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) … Continue reading “What security solutions should you consider for a website?”
Does Your Website Suck?
1 Week of WordPress Support is Included with every Build A Website Day Ticket!
To ask a question, click the “JOIN GROUP” button and add a post in the Facebook Group WordPress Support for Do-It-Yourselfers Public group · 3 members Join Group I created this group to support people who take my Build A Website Day or WordPress On Demand Training (www.SueSutcliffe.com/wordpress-training) servi…
16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company
Do you update my WordPress software automatically. Do you update my WordPress themes automatically. Do you update my WordPress plugins automatically. Do you notify me when you’ve done it -or- do my UAT. What uptime scores do you offer? What is your security policy? Do you provide SSL? … What’s your downtime history? … What is your back-up policy. … Continue reading “16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company”
Want to Save Time, Money and Do More With WordPress? Want to Get a Website or Blog up Fast?
Build A Website Days are a new website bundle Sue put together for small business owners who want to get a website or blog up quickly. Each Build a Website day include 1-day of training and 1 week of support to ensure even WordPress novices can get a web that works in a week. Get … Continue reading “Want to Save Time, Money and Do More With WordPress? Want to Get a Website or Blog up Fast?”
What Google learned from Canadian shoppers in 2018
Sarah Bradley’s blog post “Be speedy, be helpful: What we learned from Canadian shoppers in 2018” indicates mobile is essential in making purchase decisions. Here are some of the highlights: 45% of consumer’s online holiday purchases have been made on a smartphone and more than half said they’d used apps 86% of Canadians are shopping … Continue reading “What Google learned from Canadian shoppers in 2018”
16 A/B Testing Tools
A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”
Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!
Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs … Continue reading “Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!”
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