“The Five Levels of Market Awareness” is a fundamental marketing concept Eugene M. Schwartz introduced in his “Breakthrough Advertising” book, which categorizes customers based on their awareness of their problems. This allows marketers to tailor content that effectively targets and guides all qualified prospects towards a buying decision, not just some of them. Eugene M. […]
Emojis have revolutionized the way we communicate today online.
July 17th is always an exciting day New emojis are often announced on World Emoji Day, celebrated each year on July 17th. The day promotes the use of emojis and provides an opportunity to reflect on how they’ve revolutionized our digital communication. It’s also often when new emojis are announced!
Most people say “Yes but” however expert communicators suggest you say… “Yes AND” which steers the conversation in a positive direction, rather than “Yes BUT” which negates their thoughts. Makes sense, right?