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Content Marketing
6 Steps to Telling Your Sustainable Business Story on Social Media
Patagonia sells quality, sustainable outdoor equipment and clothing, including everything from fishing waders to moisture-wicking underwear. Their products are made to last long enough to become hand-me-downs or they’re made out of materials that can be recycled. Even Patagonia’s buildings are designed to make the least environmental impact, and manufacturing processes are constantly refined to
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Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!
Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs
No One Wants to Be Sold!
People don’t trust advertisers anymore. Why should they when all advertisers claim their solution and service are best?
3rd party endorsements — when posted — offer ‘social proof’ and are far more believable. Would you agree?
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People have less concentration that a goldfish?
It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now
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Know that content is king, but can’t afford a copywriter?
Most businesses spend over $1 per word on their copywriters, and it’s not uncommon to end up spending more than $5k on articles alone! I know I did, until I found this AI app, and now I pay less than 10 cents per word! TRY JASPER.AI FREE
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Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]
On August 13th I chatted with Sandra Centorino of #RealWomenGoLive fame on #MarketingMondays@1pm. Sandra Centorino is the owner and CEO of Say it International, a benefit corporation whose mission is to teach and inspire women in business to use LIVE video. Sandra’s signature program (see below) teaches women everything about going live on Facebook and
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Grammar: The 13 Million Dollar Comma
Every time I survey people about what makes a website suck, grammar always comes up in the top 10. Typically approximately 50% of the people say that they would not deal with a company if they spotted GRAMMAR ERRORS on their website. Would YOU? Whether you would or would not, one thing is very clear.
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SUE’S PRE-PUBLISH CHECKLIST
BEFORE hitting the ‘publish’ button, it’s critical that you proofread your post for the following things: [_] SPELLING [_] GRAMMAR [_] FLOW [_] TONE [_] STYLE CONSISTENCY [_] JARGON [_] POSITIONING [_] IMAGERY [_] ATTRIBUTIONS [_] LINKS [_] CALL TO ACTION (CTA) Did you know that March 8th is Proofreading Day? Why not invest in
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