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Cyber Monday: a busy day for online retailers and part of your digital marketing strategy, right?

Held on the Monday immediately following Black Friday, Cyber Monday is the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving and Christmas. Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their

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