E-mail Marketing

Apollo logo

Apollo

Apollo is positioned as a cost-efficient, consolidated GTM platform—especially attractive for SMBs and scaling teams that want to avoid stitching multiple tools together. Over 3 million people use Apollo.io to get instant access to 210M contacts, run multi-channel outreach campaigns, and track performance and you can start for free, but credit-based pricing can scale unpredictably.

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A black and white copy of the the mailchimp logo featuring a black and white copy of a smiling chimp.

Mailchimp

Mailchimp is an email marketing and automation applications with many features. Originally founded in 2001 by Ben Chestnut and Mark Armstrong, Intuit acquired the company in 2021. Shortly thereafter, Mailchimp suffered two data breaches via social engineering. Once in 2022 and once in 2023. Mailchimp discontinued their free account offering in 2019, however at time of

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10 Cardinal Sins of Web Design

Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!

Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs

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google

GMAIL: 6 Things Every Canadian Business Owner Needs to Know!

If you haven’t already setup an account for your personal and business brands at gmail.com, grab it now before it’s gone. Like domain names, they are Global demand and wouldn’t it be horrible if your competitor registered it before you? Read the fine print as this impacts #PIPEDA #GDPR and other Internet laws Review settings

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no spam

CASL (Canada Anti Spam Legislation): 3 things every sender of commercial mail needs to know

Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) and the installation of computer programs. CASL also prohibits the unauthorized alteration of transmission data. The rules that apply to CEMs come into force on July 1, 2014 while the rules governing computer programs take effect Jan. 15, 2015, followed by

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