This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic […]
Digital Marketing Strategy Made Simple Read More »
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats
Top eCommerce and Online Payment Processing Tips Read More »
What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?
4th Quarter 2018 Report is out!
US Retail ECommerce Sales (4th QUARTER 2018) Read More »
I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when he called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have to
I could talk for days about business networking because it’s one of my favourite marketing tactics and one that so many don’t get or leverage properly. If you’d like to learn everything I know about business networking or have me teach your sales team, schedule a one-to-one session with me via my website or give
BUSINESS NETWORKING TIPS [VIDEO 26m:13s] Read More »
How do get a direct link to your Google My Business Page in Four Easy Steps! Go to the Google Places API Type your company name in the search box provided, and when it comes up, select it. Copy your Place ID which will appear in the bubble that contains your name. Your url will
Customer persona or user personas are terms marketers use to describe a fictional character they’ve created to represent an ideal target for a particular product or service they’re trying to market and assist in the creation of the customer-centred design. Personas are created with data we know about relevant users. For example: For my coaching/consultation
What is your ideal Customer or User Persona? Read More »
Kudos to Hive.co for their blog post about winback campaigns. They write… though customers may not open a particular email, 45% of customers will read subsequent emails. This is the goal of a winback campaign – to send a series of emails that are likely to re-engage leads that are falling off. They’ve done a
Do you have a system to Win Back Customers? Read More »
