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Every business should create a comprehensive persona for every ideal client being targetted, that can be referred to any time you are creating content with them in mind. Each avatar should speak to the following points: Age Gender Marital status Occupation Income Car What they do for entertainment Problems they have that you don’t solve … Continue reading “PERSONA”
Concerns about privacy are at an all-time high. Did you know… 90% of Canadians surveyed showed that consumers are very concerned about the protection of their privacy. Privacy Commissioner of Canada Besides avoiding lawsuits, embedding privacy into your operations and using good data hygiene is no doubt good for business as it: Builds trust and … Continue reading “PRIVACY: A Competitive Advantage”
Did you know that ? 189 million of Facebook’s users are “Mobile Only” YouTube reaches more US adults aged 18-34 than any cable network The fastest growing demographic on Twitter is the 55–64 year age bracket. Are you staying on top of and leveraging the latest Internet Marketing Trends? These are only three of 10 Surprising … Continue reading “10 Questions Every Social Media Marketer Should Ask in 2014”
HOOTSUITE IS… a simple program that helps you manage your social media activity. Hootsuite allows you to: Manage your engagement with social media connections Collaborate with team members Measure your success with built in analytics and tracking Benefit from high security profile protection WE’LL WALK YOU THROUGH HOW TO: Set up your HootSuite Account Add … Continue reading “Hootsuite Hands-on Workshop (July 8, 2013) Oshawa, ON”
How has mobile changed the way we live our lives? Let us count the ways… Source: clearwirelessinternet.com viaAWEBthatWORKS on Pinterest
Welcome to another installment of Mobile Mondays! Does your smartphone have all the bells and whistles? This week, we’re featuring one of our favourite blogs: Social Media Examiner. They’ve created a list of 44 stellar apps for anyone looking to market their brand on social media. Some of the highlights include our own faves, such … Continue reading “44 Mobile Apps for Social Media Marketers”
Google+ Local listings can be accessed via mobile search, web search, Google maps and Google+. Searchers find information about your business and location. Google Local pages also incorporate the user-friendly Zagat review system. With over 50% of geolocational searches made on mobile devices, Google integrated GPS features into the Local program, which means mobile searches … Continue reading “Google+ Local: Have you claimed your page?”
Keeping a LinkedIn Group engaged with a constant flow of new discussions can be challenging, so many people have started importing a relevant news feed to spark conversations automatically. Go to LinkedIn and click “Groups” Select a group you own or manage Click “Manage” Click “News Feeds” on the left Type in your news feed … Continue reading “[VIDEO] Add A News Feed to Your LinkedIn Group”
Think YouTube is only about goofy stunts and music videos? Think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”
Who’s using YouTube? Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”
Developing winning keyword strategies is critical to the success of your digital marketing campaigns — both web and social media marketing. Here is a guide to help you develop effective keyword strategies for your organization: Make a game plan Keywords are words and phrases people enter in search engines to find information on the Internet. … Continue reading “HOW TO DEVELOP AN EFFECTIVE KEYWORD STRATEGY”
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