A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or […]
What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as
There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power