Think YouTube is only about goofy stunts and music videos? Think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. […]
Who’s using YouTube? Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s
Developing winning keyword strategies is critical to the success of your digital marketing campaigns — both web and social media marketing. Here is a guide to help you develop effective keyword strategies for your organization: Make a game plan Keywords are words and phrases people enter in search engines to find information on the Internet.