Strategic Planning
PERSONA
Every business should create a comprehensive persona for every ideal client being targetted, that can be referred to any time you are creating content with them in mind. Each avatar should speak to the following points: Age Gender Marital status Occupation Income Car What they do for entertainment Problems they have that you don’t solve
PRIVACY: A Competitive Advantage
Concerns about privacy are at an all-time high. Did you know… 90% of Canadians surveyed showed that consumers are very concerned about the protection of their privacy. Privacy Commissioner of Canada Besides avoiding lawsuits, embedding privacy into your operations and using good data hygiene is no doubt good for business as it: Builds trust and
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10 Questions Every Social Media Marketer Should Ask in 2014
Did you know that ? 189 million of Facebook’s users are “Mobile Only” YouTube reaches more US adults aged 18-34 than any cable network The fastest growing demographic on Twitter is the 55–64 year age bracket. Are you staying on top of and leveraging the latest Internet Marketing Trends? These are only three of 10 Surprising
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Hootsuite Hands-on Workshop (July 8, 2013) Oshawa, ON
HOOTSUITE IS… a simple program that helps you manage your social media activity. Hootsuite allows you to: Manage your engagement with social media connections Collaborate with team members Measure your success with built in analytics and tracking Benefit from high security profile protection WE’LL WALK YOU THROUGH HOW TO: Set up your HootSuite Account Add
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How Mobile Devices Have Changed Our Lives [INFOGRAPHIC]
How has mobile changed the way we live our lives? Let us count the ways… Source: clearwirelessinternet.com viaAWEBthatWORKS on Pinterest
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44 Mobile Apps for Social Media Marketers
Welcome to another installment of Mobile Mondays! Does your smartphone have all the bells and whistles? This week, we’re featuring one of our favourite blogs: Social Media Examiner. They’ve created a list of 44 stellar apps for anyone looking to market their brand on social media. Some of the highlights include our own faves, such
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Google+ Local: Have you claimed your page?
Google+ Local listings can be accessed via mobile search, web search, Google maps and Google+. Searchers find information about your business and location. Google Local pages also incorporate the user-friendly Zagat review system. With over 50% of geolocational searches made on mobile devices, Google integrated GPS features into the Local program, which means mobile searches
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