Repurpose Like a Pro

If you’re an educator, coach, or other type of solo entrepreneur, chances are you’ve spent time crafting great video content—whether it’s a webinar, coaching call, tutorial, or live class. But once it’s published, it’s easy to feel like your effort is short-lived. The good news? With the right mindset and tools, one video can fuel a month or more of content. And you don’t need a big team or big budget to do it.

---

STEP 1: Record 60 minutes of video

• Cover 3–5 key ideas or questions
• Include actionable takeaways
• Have visual or verbal “moments” worth highlighting

STEP 2: Transcribe/Extract Content

TOOLS: Descript, Otter & Tactiq

• Upload your video
• Generate a transcript
• Highlight quotes, FAQs, stats

STEP 3: Clip Key Moments

TOOLS: Opus Clip, Pictory & Veed.io

• Use AI to auto-detect short highlight clips
• Format for TikTok, Instagram Reels, or LinkedIn
• Add captions and branding

STEP 4: Write Micro-Content

TOOLS: ChatGPT, Jasper, Notion AI

• Turn transcript into:
  • LinkedIn posts
  • Instagram carousels
  • Twitter threads
  • Facebook posts

STEP 5: Create Visuals & Infographics

TOOLS: Canva, Adobe Express

• Design quote cards, mini infographics, key takeaways
• Use templates to speed up production

STEP 6: Turn Audio into a Podcast

TOOLS: Riverside, Podcastle

• Extract and clean audio
• Add intro/outro and publish

STEP 7: Schedule Content

TOOLS: HeyOrca, Buffer, Metricool, ContentStudio

• Schedule clips, graphics, blogs, and audio across platforms
• Use insights to double down on what works

---

Creating content is hard. Repurposing is smart.

You’re already putting so much value into your videos. Repurposing helps that value stretch further—boosting your visibility, engagement, and authority without doubling your workload. Start with what you have. Let the tools do the heavy lifting. And watch your one video ripple across the web.

Contact Sue Sutcliffe for custom repurposing plans and toolkits tailored to educators and coaches like you.