Sue Sutcliffe’s Blog

6 Reasons Why Every Marketing Professional Needs to Create Accessible Content

accessibility

In today’s digital world, it’s more important than ever for businesses and marketers to ensure that their online content is accessible to everyone, including people with disabilities. In fact, making content accessible is not only a legal and business imperative, it’s also a social responsibility. Here are six reasons why marketers should make content accessible: … Continue reading “6 Reasons Why Every Marketing Professional Needs to Create Accessible Content”

April 20, 2023 is Get to Know Your Customers Better Day

Get To Know Your Customers Day

#GetToKnowYourCustomersDay Today is Get to Know Your Customers Day a holiday that is held on the third Thursday of each quarter (January, April, July, October). Although I suspect this to be a made-up holiday, I agree whole-heartedly that three months is the longest you want to pass without ‘touching’ your client in some way and … Continue reading “April 20, 2023 is Get to Know Your Customers Better Day”

April 11 is National Pet Day 🐶

Chevy The Border Collie

It’s also National Alcohol Screening Day, National Submarine Day, National Cheese Fondue Day, National Barbershop Quartet Day and National Eight Track Tape Day but I’m stuck on my buddy Chevy the Border Collie. Have you ever seen a dog with such a long tongue? 🦴🐈🐶🐱🦮🐾🐩🐕‍🦺

5 rules for winning with automated marketing

What are the best Marketing Automation Solutions?

5 rules for winning with automated marketing authored by Nicolas Darveau-Garneau, Adam Deif talks about winning with authomated marketing by asking five powerful questions: Optimize for growth instead of efficiency Are you trying to make as much money as possible from your ad investment or is your current KPI and measurement system holding you back? … Continue reading “5 rules for winning with automated marketing”