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#Kony2012: 4 Reasons for its Trend-Setting Social Media Success

Management

Unless you’ve been living as a social media hermit, you’ve heard of the Kony 2012 movement. The 30-minute documentary that started it all focuses on exposing the inhumane crimes of Joseph Kony, the leader of Uganda’s Lord’s Resistance Army (LRA), who kidnaps children to build an army of child soldiers and sex slaves. Its makers […]

Management

Are You “Pin” It to Win It?

Columns, Pinterest

Want to boost referrals to your website? Pinterest may be your answer. This social media newcomer was the surprise smash hit of 2011. Pinterest users hit the 10 million mark, growing 430% in just three months. But here’s why business is getting in on the game: Pinterest directs more traffic to third-party sites than Google+,

Columns, Pinterest
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