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How and Why to Use Pinterest for Business

John Jantsch writes… These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter. Not sure I agree that it’s the next “it” but love it as will anyone with a creative bone in their bodies!  Read the entire article via … Continue reading “How and Why to Use Pinterest for Business”

digital marketing netiquette

Ever wondered how to handle unwanted friend requests on Facebook?

Great advice from Brenna Ehrlich and Andrea Bartz… OK, deep breath: If you dont already have a Limited Profile list, click on “more” next to “Lists” in the left-hand column and then click “Create a list.” Name it “Limited Profile,” “Professional contacts,” “Creepers,” whatever. Now surf on over to “privacy settings” under the arrow thats … Continue reading “Ever wondered how to handle unwanted friend requests on Facebook?”

You ought to to be in pictures: video for business

Think YouTube is only about goofy stunts and music videos?  Think again.  Video marketing is on the rise.  According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”

The Art of Transition: Tourism Summit & Creative Awards Day (Nov.25, 2011) Durham Region, ON

Join Us for the Art of Transition Summit and Creative Awards, a complimentary day-long celebration of Durham Region’s creative economy, showcasing our rich culture and history, dynamic attractions, and innovative business community: https://www.facebook.com/event.php?eid=131159030320222

YouTube

Watch This and Win! Brilliant Business Brand Uses for YouTube

Who’s using YouTube?   Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”

It's time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It's time for your website to plug in and button up”