Every Women Counts, Canada’s theme for International Women’s Day 2023 emphasizes the importance of recognizing the VALUE & WORTH of every woman, and highlights the need for greater inclusivity & equality across sectors, at home, school, business, government and in communities. #EmbraceEquity2023
Negativity bias is a cognitive bias in which people tend to give more weight to negative experiences and information than to positive ones. The best salespeople understand this bias and use it to their advantage to sell more effectively. Here are a few ways they do it: Highlight the customer’s pain points: The best salespeople
The best salespeople can use availability heuristic to sell more by appealing to the customer’s tendency to rely on readily available examples and information, rather than seeking out more comprehensive or representative data. For example, a salesperson might use vivid or memorable examples of successful customer experiences, or highlight recent news articles or social media