Are you leveraging the Pareto Principle in your small business?
The Pareto Principle states that for many outcomes, roughly 80% of consequences come from 20% of causes.
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How do the best sales people leverage confirmation bias to sell more?
The best salespeople can use confirmation bias by identifying and reinforcing their potential customer’s existing beliefs or preferences about a product or service. They may use language or tactics that appeal to the customer’s pre-existing ideas, values, or needs, rather than attempting to change their minds or provide new information. For example, a salesperson might