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Global eCommerce Trends (2019)

Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western […]

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Keeping your eCommerce Business Competitve

How To Keep Your eCommerce Business Competitive

Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that

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CRM

Canadian Marketers need a CRM (Customer Relationship Management) Solutions that Keeps Data in Canada

There is a ton of awesome CRM (Customer Relationship Management) Solutions on the market today, but finding one that does not leave my Canadian Business vulnerable from a legal standpoint — PIPED & GDPR — and lets me work from everywhere, has been a challenge. 91% of businesses with over 11 employees now have CRM

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google

86% of Canadians are shopping for something at any given time period and in up to five different categories

Sara Kleinberg, Head of Ads Research and Insights at Google shared some stellar Canadian e-Commerce statistics in her recent post: 86% of Canadians are shopping for something at any given time period and in up to five different categories. More than half of Canadian shoppers say they started their shopping online. Nearly 9 out of

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What persona are we targeting?

What is your ideal Customer or User Persona?

Customer persona or user personas are terms marketers use to describe a fictional character they’ve created to represent an ideal target for a particular product or service they’re trying to market and assist in the creation of the customer-centred design. Personas are created with data we know about relevant users. For example: For my coaching/consultation

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