(Viewing time: 1 minute, 56 seconds) Since the Victorian era, people have been writing, typing and mailing communication on letterhead. Letterhead that was carefully designed to not only provide the writer with lots of room for the content, but also to ensure that key information and proper branding was communicated. It wasn’t long after email […]
[VIDEO] Are You Branding Your Facebook Email? Read More »
Think YouTube is only about goofy stunts and music videos? Think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011.
You ought to to be in pictures: video for business Read More »
They’re everywhere–buttons asking you to “Share” this and “Like” that. The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services. Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage. Does yours? hy let people push your buttons? Because they’re delivering a call to action.
It’s time for your website to plug in and button up Read More »
Ever visit Red Bull on Facebook? A multi-coloured torrent of arrows points to their “Like Me” button. Did this welcome page work? Yup – a good 15 million times. It pays to create a good first impression with Facebook’s 500 million users. A clear and engaging welcome (or landing) page gives visitors an immediate sense
Welcome to my facebook page Read More »
They say the early bird gets the worm; that early adopters get the business. Here’s a way to give your business a marketing edge on LinkedIn. What’s News? The world’s biggest business network recently rolled out exciting features and tools that can strengthen the impact of your LinkedIn presence and better integrate it with your
Leveraging your company’s LinkedIn profile Read More »
Mortar and glue, bells and whistles: everything’s ready to launch on your new company website. Or is it? Did you know that, as of January 2012, all new Ontario websites must adhere to specific standards of accessibility? The Accessibility for Ontarians with Disabilities Act (AODA), passed in 2005, obliges all organizations—from provincial government to small
Ramp up your Website Accessibility Read More »
If you haven’t joined LinkedIn yet, it’s about time you did. This social media platform hosts the biggest business network in the world — an astounding 85 million members in 200 countries. It shows phenomenal growth, adding one new member every second. Read my column in: Durham Business Times –
Have you linkedup on LinkedIn? Read More »
Building business relationships today involves more than a handshake and a business card. It often continues or even begins, with social media. Instead of a one-off encounter, like-minded folks connect — and stay connected — using Facebook and other social media platforms. Building business relationships today involves more than a handshake and a business card.
To friend or not to friend. That is the question. Read More »
“Social media allows your organization to communicate with a large number of people very effectively.” Faster than a speeding e-mail. More powerful than a single website. Able to reach tens of millions in a single post. Look! Up in the sky! It’s a blog. It’s a tweet. It’s social media! Read the entire article via: Durham
Is Social Media The Superhero Of The Internet? Read More »
If you phone a company you’ve dealt with (or considered dealing with) and the phone number is “out of service”, you might hunt for their new number. But time is money. You might contact the person you met at yesterday’s breakfast meeting instead. Whether the business moved or changed phone numbers, your call represents a
BRANDED EMAIL ADDRESSES: Control, advertising & peace of mind Read More »