Content Marketing Archives — Page 4 of 4

Keeping it Short and Sweet – How to Keep your Blog Followers Engaged

Short Words You’re aiming for engagement and accessibility. Don’t daunt your readers with convoluted, overly acadmic language. Keep it personal and low-key. And avoid dense jargon – your readers will skip unfamiliar words. Short Sentences Long, chunky sentences frustrate the hasty web reader. For instance, what reads better? “We have just published a new blog […]

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Writing for the Web – How to Find a Writer

Content Marketing

Welcome to the first of a series of Friday morning posts on Writing for the Web! In this series, we’ll be covering how to adapt your writing style for individual social media platforms, how to write and format stand-out blog posts, and what it takes to be a effective web writer! WHY YOU NEED A

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[VIDEO] Import Your Blog Into LinkedIn Company Page

Content Marketing, LinkedIn, Videos

To import your news feed automatically into LinkedIn company pages, and keep company fans in the know, you must follow the following steps: Visit your blog and look for the orange feed symbol. The URL you go to when you click on this is your news feed URL. Copy this. Go to your company LinkedIn page,

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[VIDEO] Import Your Blog into Your LinkedIn Profile

Content Marketing, LinkedIn, Videos

To import your news feed automatically into your LinkedIn profile (and keep everyone you know in the know) you must follow the following steps: Visit your blog and look for the orange feed symbol. The URL you go to when you click on this is your news feed URL. Copy this. Go to LinkedIn and

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[VIDEO] Leverage Your News Feed URL

Content Marketing, Videos

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Viral Marketing Top Trends

Advertising & Promotion, Content Marketing

It’s often very difficult to be creative when you’ve got a lot of things to deal with in the business, but viral marketing strategies aren’t patented or copyright and anyone is free to use ideas that other companies have tried and tested and apply and modify them to their own business model. Here then is

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Lessons From the Obama Viral Marketing Campaign

Advertising & Promotion, Content Marketing

– Social media is utterly important They are cheap, have a large number of audiences and spread the news quickly. Obama used this masterfully and even raised huge amounts of funds using social media. – Do not side line bloggers While other candidates ignored the bloggers and focused on “real journalists”, Obama didn’t exclude them,

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Promoting your blog

Content Marketing

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Facebook and Twitter Attacks Were Political, and Personal

Content Marketing, Cybersecurity, Facebook, Twitter, YouTube

Twitter, Facebook, Livejournal, YouTube, and Blogger came under a sustained, simultaneous DDoS attack yesterday, with Twitter going offline completely for a while, and Facebook running slowly and reporting strange error messages to users before its security staff managed to wrestle control back Read more about this attack at Technomix | Fast Company.

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Building Vital Rural Communities Conference

Appearances, Content Marketing

The Foundation for Rural Living is hosting their first ever conference at the University of Guelph (June 6 & 7) and I am proud to announce that I am a presenter delivering a presentation titled “Beyond Websites: Using technology to build your organization’s profile & raise funds”

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