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PERSONA

Every business should create a comprehensive persona for every ideal client being targetted, that can be referred to any time you are creating content with them in mind. Each avatar should speak to the following points: Age Gender Marital status Occupation Income Car What they do for entertainment Problems they have that you don’t solve

Strategic Planning

LinkedIn Profinder: 3 Things Canadian Professionals Need To Do To Prepare To Get Free Qualified Leads!

LinkedIn announced in October 2015 that it is now connecting top freelance professionals in some US states with high quality leads with ProFinder and we recommend that Canadian Professionals  Sign Up As A Pro too. How does ProFinder work?   LinkedIn now invites US members to make a request for services they need and assuming you’ve signed up for ProFinder, and should

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