Think YouTube is only about goofy stunts and music videos? Think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. […]
Who’s using YouTube? Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s
They’re everywhere–buttons asking you to “Share” this and “Like” that. The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services. Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage. Does yours? hy let people push your buttons? Because they’re delivering a call to action.