Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — […]
This interactive session is for anyone who is or is planning to embark on a social media marketing campaign. Sue walks you through developing a social media marketing plan. Learn to; identify your key objectives and gaps, develop a content marketing plan that will engage your target market(s), create strategies to track your success and
WordPress is software that is installed on your web server and requires updating like any other software. Sometimes the web hosting company does it for you, sometimes they don’t. Good WordPress managers know they need to follow WordPress’s blog to get the latest on WordPress releases and ensure it’s done. WORDPRESS TIPS Back up the