Sue Sutcliffe’s Blog

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MediaCom Canada reveals what you need to know about marketing across Canada’s multicultural landscape

I found lots of interesting tidbits in MediaCom Canada’s recent survey which states that 49—51% of Toronto residents were not born here, this culturally diverse segment is getting bigger, and mobile is their web viewer of choice! Culturally diverse consumers = mobile-first consumers These groups are also mobile-first consumers. Why? Because most first-generation visible minorities […]

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Don’t give up

“This day in 1989 was the first day I stood on a corner and sold my first FUBU hats. I closed FUBU three times by 1992. FUBU finally took off in 1997.” Daymond John

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