Sue Sutcliffe’s Blog

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Stop Copy/Paste Posts

Lately, I’ve seen a lot of copy-and-paste posts on Facebook, like privacy notices, messages about beating the algorithm, and urgent requests. Most people mean well when they share these, but copying and pasting can sometimes cause problems: It can spread misinformation. Many viral posts are old, not true, or lack important context. It can get […]

Facebook

The Click Is Dead: A Masterclass in Answer Engine Optimization (AEO)

Why Your “Blue Link” Strategy Is Failing—and How to Win the War for AI’s Attention. Is your traffic dipping even though your rankings haven’t changed? You aren’t imagining it. We are witnessing the end of the “Blue Link” era. For 20 years, the goal was simple: Rank #1, get the click, sell the product. Today,

AI, Digital Training, Keynotes, Speeches & Presentations, TOPICS, Web Marketing Training

Happy New Year + January Holidays & Special Days Worth Writing About!

Looking for inspiration for your social media posts? Here are some Canadian Holidays and Special Days you may want to write about in January: Here are some upcoming events you may want to put in your calendar too: How else can I help you succeed this year? Book a complimentary consultation

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