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The Psychology Of Social Networking

Andrew Ballenthin, Founder of The Community Marketing Blog, Speaker and President of Integrated Marketing Consultancy Sol Solutions wrote… 1.  The term social media is preventing many businesses from seeing what the true value of this communication evolution is about. Leave the words behind, think of it as “interactive communication”. 2.  From a marketing perspective this is one … Continue reading “The Psychology Of Social Networking”

Social Media vs. Social Networking: What’s the difference? – Networking Examiner

Do you know the difference between social media and social networking?  If not, you’ll find the article, Social Media vs. Social Networking: What’s the difference?  by Mark Stelzner for Networking Examiner quite an interesting read.  Mark says that Social Media are tools for sharing and discussing information.  Social Networking is the use of communities of interest to connect to … Continue reading “Social Media vs. Social Networking: What’s the difference? – Networking Examiner”

digital marketing netiquette

#1 Rule of Social Networking

Social media has no ‘undo’ button and although most social media users are very forgiving of typical newbie problems — we’ve all been there — poor manners/social skills will get you blocked, un-friended or worse in record time. Dictionary.com defines ‘social’ as: pertaining to, devoted to, or characterized by friendly companionship or relations: a social … Continue reading “#1 Rule of Social Networking”

Prospecting for Success!

Doing the Right Stuff – Prospecting was penned by Anna “Banana” Kruchten, a realtor in Phoenix, Arizona. Although some of the terminology is real estate based, the recipe is clear for anyone looking to increase the client base through prospecting. Do you have a favourite prospecting tip you’d like to share? If so, please click … Continue reading “Prospecting for Success!”

Find Out the Most Influential Users on Twitter with the ReTweetability Index

Did you read the article by Jennifer Van Grove called Find Out the Most Influential Users on Twitter with the ReTweetability Index? Jennifer talks about a formula carefully researched to better get at the most retweetable and influential users by Dan Zarrella, Mashable contributor and self-proclaimed viral marketing scientist. How do your tweets compare? Visit … Continue reading “Find Out the Most Influential Users on Twitter with the ReTweetability Index”

Where do you do social networking?

Thanks to the team at Essential Communications for hosting yet another wonderful Success Night, and to Jason Dasti, Guerilla Marketers for a fun introduction to Social Media which inspired Peter Miller to poll the audience on how they socialized!  The poll showed… 83% of people polled use Facebook 50% of people polled use LinkedIn Do YOU … Continue reading “Where do you do social networking?”

Don't read this if you do not want to grow your business!

Jack Neff’s recent post entitled Study: ROI May Be Measurable in Facebook, MySpace After All shares more proof that social media improves ROI, in particular a case study of a package-goods brand that earned $1.28 million in sales from $1 million social-media campaign — 28% ROI! He states that… Recent research from ComScore, MySpace and … Continue reading “Don't read this if you do not want to grow your business!”