Sue Sutcliffe’s Blog

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How do the best sales people use Hindsight Bias to sell more?

The best salespeople can use hindsight bias to sell more by appealing to the customer’s tendency to believe that they would have predicted or expected an outcome after it has already occurred. For example, a salesperson might highlight the positive outcomes that other customers have achieved after using their product or service, and imply that […]

#SocialSelling

Do what makes you happy!

As an entrepreneur, it’s easy to get caught up with what’s urgent and everyone else’s priorities, so it’s important to get clear on your purpose and make strategic choices. Choice is the biggest advantage of an entrepreneurial lifestyle so CHOOSE WISELY who you work with and serve, what you do, and how you get your

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