Sue Sutcliffe’s Blog

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How do the best sales people use Availability Heuristic to sell more?

#SocialSelling

The best salespeople can use availability heuristic to sell more by appealing to the customer’s tendency to rely on readily available examples and information, rather than seeking out more comprehensive or representative data. For example, a salesperson might use vivid or memorable examples of successful customer experiences, or highlight recent news articles or social media […]

#SocialSelling

6 Tips to Create Engaging Virtual Events

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Virtual events have become increasingly popular, but keeping attendees engaged and interested can be challenging. Here are some tips for creating engaging virtual events: Use interactive tools: Incorporate interactive tools such as live polls, Q&A sessions, and virtual games into your virtual event to keep attendees engaged and involved. This will make the event more

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