Be engaging, but don’t bait the hook! Engagement baiting is a term coined by Facebook to describe a Facebook Post that goads people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Facebook says people are tired of being goaded into interacting
Facebook announced today that it is prioritizing local news in the US now, and will be emphasizing high-quality news so stories from local news publishers may appear higher in News Feed for followers in publishers’ geographic areas. Although this is only just being rolled out in US now, it is coming to Canada so be
Facebook Pages and profiles and Instagram accounts with access to the branded content tool must comply with the following: 1. Don’t include pre, mid, or post-roll ads in videos or audio content. 2. Don’t include banner ads in videos or images. 3. Don’t include title cards within a video’s first three seconds. Interstitial ad cards