Sarah Bradley’s blog post “Be speedy, be helpful: What we learned from Canadian shoppers in 2018” indicates mobile is essential in making purchase decisions. Here are some of the highlights: 45% of consumer’s online holiday purchases have been made on a smartphone and more than half said they’d used apps 86% of Canadians are shopping
A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google
Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs