How do get a direct link to your Google My Business Page in Four Easy Steps! Go to the Google Places API Type your company name in the search box provided, and when it comes up, select it. Copy your Place ID which will appear in the bubble that contains your name. Your url will […]
Customer persona or user personas are terms marketers use to describe a fictional character they’ve created to represent an ideal target for a particular product or service they’re trying to market and assist in the creation of the customer-centred design. Personas are created with data we know about relevant users. For example: For my coaching/consultation
Kudos to Hive.co for their blog post about winback campaigns. They write… though customers may not open a particular email, 45% of customers will read subsequent emails. This is the goal of a winback campaign – to send a series of emails that are likely to re-engage leads that are falling off. They’ve done a